Skip to content

1, Piccadilly, W1J 0DA

26/07658/ADVAll OtherAwaiting decision
Approximate site (title boundary)
Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

Proposal

Display of two non-illuminated high-level signs measuring 7.9m x 2m, two internally illuminated signs measuring 2.525m x 0.51m, four internally illuminated fascia signs measuring 1.754m x 0.995m, three internally illuminated wall-mounted signs measuring 0.3m x 0.3m, two internally illuminated entrance signs measuring 1.76m x 0.3m, and one non-illuminated vertical sign measuring 1.5m x 0.5m. (Linked with 26/07586/LBC)

Submitted
10 November 2026
  1. Received10 Nov
  2. Validated
  3. Consult.
  4. Target
  5. Decided

About this application

This is a planning application at 1, Piccadilly, W1J 0DA. Westminster has handled 1,770 applications of this type. It has been with the council since 10 November 2026 and is still awaiting a decision. The site is in the Soho conservation area, with 14 listed buildings nearby. There have been 9 other applications at this address. In the past year there have been 276 applications across SJW_22. We hold 940 applications in total for the W1J postcode area.

92% of all other applications at City of Westminster were approved. Across all application types, the council typically decides in about 7 weeks (median).

Based on decided applications received in the last 3 years.See what's approved near your address

Application details

Postcode
W1J 0DA
Application type
All Other

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

  • Conservation area: Soho
  • Listed building: Grade II: The London PavilionOn this site · +1 more
  • Article 4 direction: Article 4 Basement Development Permitted Rights Removed+1 more
  • Brownfield land register: 1-23 Shaftesbury Avenue London W1D 7EARegister site at or near this address · +1 more
  • Flood zone 1: Low probability (rivers and sea)
Also checked, none recorded (20)

flood storage areas, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves and heritage coasts.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Planning history at this site

17 other applications at this property, newest first.

  1. 2026
    9 Sep

    Installation of 6 digital advertisement displays within existing historic advertisement niches on the…

    ApprovedListed building consent26/06151/LBC
  2. 2026
    8 Sep

    Display of six digital advertisement displays within existing recessed historic signage niches, comprising…

    ApprovedAdvertisement consent26/06128/ADV
  3. 2026
    18 Jun

    Display of scaffolding shrouds with 1:1 printed image of building and 3x inset illuminated advertising areas…

    ApprovedAdvertisement consent26/04035/ADV
  4. 2026
    24 Apr

    Pavilion Digital Screen, Piccadilly Circus

    ApprovedDischarge of conditions26/02448/ADFULL
  5. 2026
    9 Jan

    Display of two partially internally Illuminated high level signs measuring 3735 x 1400mm and 2525 x 880mm…

    ApprovedAdvertisement consent26/00104/ADV
  6. 2025
    19 Dec

    Replacement of signage within the friezes and pediments of the building; installation of updated street-level…

    ApprovedListed building consent25/09202/LBC

Source: Westminster

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

Track this application

Get email alerts when there is a planning decision or status change.

Get email alerts near W1J

New planning applications delivered to your inbox daily.

Around this site

Discuss this application on r/PlanningPermissionUK

For applicants and trades

Before the decision

You may need a heritage statement. Heritage & archaeology consultants near this site

A listed building is on or next to this site.

See all heritage consultants near St James

Nearest first, within 25 miles of the site. Every firm is listed free.

What's been approved on your street?

See what the council approved and refused near this address for the project you have in mind, and the rules that apply here.

Get The Signal Report