The London Pavillion 1 Piccadilly London W1J 0DA
Proposal
Installation of 6 digital advertisement displays within existing historic advertisement niches on the building facade. (Linked with 26/06128/ADV)
- Received
- 9 September 2026
- Public comments
- 0 · last counted 7 October 2026
- Council
- City of Westminster
- ReceivedSubmitted9 Sep
- ValidatedValidated9 Sep
- Consult.Consultation
- TargetTarget Date
- DecidedDecided
This is a planning application for signage at The London Pavillion 1 Piccadilly London W1J 0DA. Westminster has handled 26,489 applications of this type and approves 88% of them, typically deciding them in 54 days. It was submitted on 9 September 2026 and is still awaiting a decision. The site is in the Soho conservation area, with 14 listed buildings nearby. There have been 9 other applications at this address. We hold 914 applications in total for the W1J postcode area.
Application Details
Applicant & Agent
Planning Application Dates
Planning Decision
Publicity
Appeal
Additional Information
Source: Westminster
Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.
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Associated applications
- 20269 Sep
Installation of 6 digital advertisement displays within existing historic advertisement niches on the…
This applicationPendingListed building consent26/06151/LBC - 20268 Sep
Display of six digital advertisement displays within existing recessed historic signage niches, comprising…
PendingAdvertisement consentPart of26/06128/ADV
Planning history at this site
15 other applications at this property, newest first.
- 202618 Jun
Display of scaffolding shrouds with 1:1 printed image of building and 3x inset illuminated advertising areas…
ApprovedAdvertisement consent26/04035/ADV - 202624 Apr
Pavilion Digital Screen, Piccadilly Circus
ApprovedDischarge of conditions26/02448/ADFULL - 20269 Jan
Display of two partially internally Illuminated high level signs measuring 3735 x 1400mm and 2525 x 880mm…
ApprovedAdvertisement consent26/00104/ADV - 202519 Dec
Replacement of signage within the friezes and pediments of the building; installation of updated street-level…
ApprovedListed building consent25/09202/LBC - 202517 Nov
Display of scaffolding shrouds with 1:1 printed image of the building and 3 inset illuminated advertising…
ApprovedAdvertisement consent25/07888/ADV - 202515 Jul
Deed of variation to Section 106 unilateral undertaking associated with planning permission dated 3rd…
ApprovedAll Other25/04813/MOD106 - 20251 May
Details of Structural Report pursuant to Condition 2 of Appeal Decision dated 18th December 2024…
ApprovedDischarge of conditions25/03021/ADLBC - 20252 Mar
Details of samples of materials for the shopfront works pursuant to Condition 4 of appeal decision dated 18th…
ApprovedDischarge of conditions25/01377/ADLBC - 202528 Feb
Details of Survey Report on window, pursuant to condition 5 of Listed Building consent dated 13 October 2023…
ApprovedListed building consent25/01373/ADLBC - 202526 Feb
Details of samples of materials for the shopfront works pursuant to Condition 4 of appeal decision dated 18th…
ApprovedDischarge of conditions25/01292/ADFULL - 202526 Feb
Detailed drawings of the new shopfronts to London Pavilion and Trocadero pursuant to condition 3 of listed…
ApprovedListed building consent25/01459/ADLBC - 202526 Feb
Detailed drawings of the new shopfronts to London Pavilion and Trocadero pursuant to condition 3 of planning…
ApprovedDischarge of conditions25/01291/ADFULL - 202515 Jan
Details of Code of Conduct pursuant to Condition 6 of appeal decision dated 18th December 2024 (Refs…
ApprovedDischarge of conditions25/00212/ADFULL - 202515 Jan
Display of scaffolding shrouds with 1:1 printed image of the building and 3x inset illuminated advertising…
ApprovedAdvertisement consent25/00205/ADV - 202324 Mar
Installation of two LED advertising screens measuring 2m x 28.54m and 9m x 28.54m to the facade of the London…
RefusedAdvertisement consent23/01989/ADV
Planning constraints
Designations that overlap or adjoin the site outline.
- Conservation area: Soho
- Article 4 direction: Article 4 Basement Development Permitted Rights Removed+1 more
- Brownfield land register: 1-23 Shaftesbury Avenue London W1D 7EARegister site at or near this address
- Flood zone 1: Low probability (rivers and sea)
Also checked, none recorded (20)
flood storage areas, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves and heritage coasts.
A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.
Data © Crown copyright and others · sources and licences
Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.
© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-10-09. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.
© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.
© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.
Contains Ordnance Survey data © Crown copyright and database right 2026.
Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.
Before the decision
You may need a heritage statement. Heritage & archaeology consultants near this site
A listed building is on or next to this site.
- 0.5 miLondonRTPI
- 0.6 miLondonRTPI
- 0.7 miLondonRTPIRICS Regulated
Nearest first, within 25 miles of the site. Every firm is listed free.
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