The London Pavillion 1 Piccadilly London W1J 0DA

23/01989/ADVAdvert Application (ADV)Refused

Advertisement consent

Refused on 13 October 2023

Council decision: Application RefusedDelegated (officer decision)

Approximate site (title boundary)

Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

Proposal

Installation of two LED advertising screens measuring 2m x 28.54m and 9m x 28.54m to the facade of the London Pavilion building in Piccadilly Circus

Received: 24 March 2023
Decision level: Delegated (officer decision)
Public comments: 2
Council: City of Westminster
Ward: St James's
Agent: Centro Planning Consultancy

ReceivedReceived24 Mar
ValidatedValidated24 Apr
Consult.Consultation
TargetTarget Date19 Jun
DecidedDecided13 Oct

Decided in 172 days (council typically 49)

About this application

This is an advertising consent application at The London Pavillion 1 Piccadilly London W1J 0DA. Westminster has handled 1,279 applications of this type. This one was decided in 203 days, 22 weeks longer than Westminster's typical decision time. The site is in the Soho conservation area, with 14 listed buildings nearby. There have been 9 other applications at this address. In the past year there have been 478 applications across St James's. We hold 940 applications in total for the W1J postcode area.

87% of advertising applications at City of Westminster were approved. Across all application types, the council typically decides in about 7 weeks (median).

Based on decided applications received in the last 3 years.See what's approved near your address

Application details

Postcode: W1J 0DA
Application type: Advert Application (ADV)
Scale / size: Small

Planning application dates

Date validated: 24 April 2023
Target decision date: 19 June 2023

Applicant and agent

Agent: Centro Planning Consultancy
Agent address: 104C St John Street London EC1M 4EH

Planning decision

Statutory period: 56 days

Appeal

Appeal status: Appeal lodged

Additional information

Planning Portal ID: PP-12043587
Documents: 48

Site constraints

Checking the site

2/3

Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

Conservation area: Soho
Listed building: Grade II: The London PavilionOn this site · +1 more
Article 4 direction: Article 4 Basement Development Permitted Rights Removed+1 more
Brownfield land register: 1-23 Shaftesbury Avenue London W1D 7EARegister site at or near this address
Flood zone 1: Low probability (rivers and sea)

Also checked, none recorded (20)

flood storage areas, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves and heritage coasts.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Associated applications

2025
15 Jan
Details of Code of Conduct pursuant to Condition 6 of appeal decision dated 18th December 2024 (Refs…
ApprovedDischarge of conditions25/00212/ADFULL
2023
24 Mar
Installation of two LED advertising screens measuring 2m x 28.54m and 9m x 28.54m to the facade of the London…
This applicationRefusedAdvertisement consent23/01989/ADV

Planning history at this site

19 other applications at this property, newest first.

Source: Westminster

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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