1, Piccadilly, W1J 0DA

26/00104/ADVConsent to display an advertisementPermitted

Advertisement consent

Proposal

Display of two partially internally Illuminated high level signs measuring 3735 x 1400mm and 2525 x 880mm, two partially internally illuminated fascia sign measuring 1340 x 465mm, 8095 x 660mm, an internally illuminated fascia sign measuring 8,095mm x 660mm, three partially internally illuminated wall mounted signs measuring 300 x 300mm within Great Windmill Street colonnade, a partially internally illuminated sign above an entrance door within the Great Windmill Street colonnade measuring 745 x 295mm and two partially internally illuminated signs at high level within the Great Windmill Street colonnade measuring 2,955 x 300mm

Received: 9 January 2026
Decided: 19 May 2026
Council: City of Westminster

Approximate site (title boundary)

Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

ReceivedSubmitted9 Jan
ValidatedValidated
Consult.Consultation
TargetTarget Date
DecidedDecided19 May

Decided in 130 days (council typically 49)

7 weeks typical decision time in Westminster81% of consent to display an advertisement applications approved

This is a planning application for signage at 1, Piccadilly, W1J 0DA. Westminster has handled 538 applications of this type and approves 81% of them, typically deciding them in 28 days. This one was decided in 130 days, 15 weeks longer than Westminster's median. The site is in the Soho conservation area, with 14 listed buildings nearby. There have been 5 other applications at this address. In the past year there have been 190 applications across SJW_22. We hold 914 applications in total for the W1J postcode area.

Application Details

Reference

26/00104/ADV

Address

1, Piccadilly, W1J 0DA

Postcode

W1J 0DA

Local Authority

Westminster

Application Type

Consent to display an advertisement

Decision Status

Permitted

Applicant & Agent

Planning Application Dates

Date Decided

19 May 2026

Date Submitted

9 January 2026

Planning Decision

Publicity

Appeal

Additional Information

Coordinates

51.510277, -0.133890

Enriching application data

2/3

Council recordsAppealsFlood risk

Source: Westminster

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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Associated applications

2026
9 Jan
Display of two partially internally Illuminated high level signs measuring 3735 x 1400mm and 2525 x 880mm…
This applicationApprovedAdvertisement consent26/00104/ADV
2025
19 Dec
Replacement of signage within the friezes and pediments of the building; installation of updated street-level…
ApprovedListed building consentRelated25/09202/LBC

Planning history at this site

15 other applications at this property, newest first.

Planning constraints

Designations that overlap or adjoin the site outline.

Conservation area: Soho
Listed building: Grade II: The London PavilionOn this site · +1 more
Article 4 direction: Article 4 Basement Development Permitted Rights Removed+1 more
Brownfield land register: 1-23 Shaftesbury Avenue London W1D 7EARegister site at or near this address
Flood zone 1: Low probability (rivers and sea)

Also checked, none recorded (20)

flood storage areas, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves and heritage coasts.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-10-09. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

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