The London Pavillion 1 Piccadilly London W1J 0DA
Proposal
Display of scaffolding shrouds with 1:1 printed image of building and 3x inset illuminated advertising areas measuring 10.9m x 9.0m, 7m x 9.0m and 10.9m x 9.0m for an extended period of 6 months.
- Received
- 18 June 2026
- Decided
- 16 July 2026
- Council
- City of Westminster
- Ward
- St James's
- ReceivedSubmitted18 Jun
- ValidatedValidated18 Jun
- Consult.Consultation
- TargetTarget Date13 Aug
- DecidedDecided16 Jul
Decided in 28 days (council typically 49)
This is an advertising consent application at The London Pavillion 1 Piccadilly London W1J 0DA. Westminster has handled 1,283 applications of this type and approves 83% of them, typically deciding them in 36 days. This one was decided in 28 days, 8 days quicker than Westminster's median. The site is in the Soho conservation area, with 14 listed buildings nearby. There have been 9 other applications at this address. In the past year there have been 558 applications across St James's. We hold 914 applications in total for the W1J postcode area.
Application Details
Applicant & Agent
Planning Application Dates
Planning Decision
Publicity
Appeal
Additional Information
Source: Westminster
Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.
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Planning history at this site
16 other applications at this property, newest first.
- 20269 Sep
Installation of 6 digital advertisement displays within existing historic advertisement niches on the…
PendingListed building consent26/06151/LBC - 20268 Sep
Display of six digital advertisement displays within existing recessed historic signage niches, comprising…
PendingAdvertisement consent26/06128/ADV - 202624 Apr
Pavilion Digital Screen, Piccadilly Circus
ApprovedDischarge of conditions26/02448/ADFULL - 20269 Jan
Display of two partially internally Illuminated high level signs measuring 3735 x 1400mm and 2525 x 880mm…
ApprovedAdvertisement consent26/00104/ADV - 202519 Dec
Replacement of signage within the friezes and pediments of the building; installation of updated street-level…
ApprovedListed building consent25/09202/LBC - 202517 Nov
Display of scaffolding shrouds with 1:1 printed image of the building and 3 inset illuminated advertising…
ApprovedAdvertisement consent25/07888/ADV - 202515 Jul
Deed of variation to Section 106 unilateral undertaking associated with planning permission dated 3rd…
ApprovedAll Other25/04813/MOD106 - 20251 May
Details of Structural Report pursuant to Condition 2 of Appeal Decision dated 18th December 2024…
ApprovedDischarge of conditions25/03021/ADLBC - 20252 Mar
Details of samples of materials for the shopfront works pursuant to Condition 4 of appeal decision dated 18th…
ApprovedDischarge of conditions25/01377/ADLBC - 202528 Feb
Details of Survey Report on window, pursuant to condition 5 of Listed Building consent dated 13 October 2023…
ApprovedListed building consent25/01373/ADLBC - 202526 Feb
Details of samples of materials for the shopfront works pursuant to Condition 4 of appeal decision dated 18th…
ApprovedDischarge of conditions25/01292/ADFULL - 202526 Feb
Detailed drawings of the new shopfronts to London Pavilion and Trocadero pursuant to condition 3 of listed…
ApprovedListed building consent25/01459/ADLBC - 202526 Feb
Detailed drawings of the new shopfronts to London Pavilion and Trocadero pursuant to condition 3 of planning…
ApprovedDischarge of conditions25/01291/ADFULL - 202515 Jan
Details of Code of Conduct pursuant to Condition 6 of appeal decision dated 18th December 2024 (Refs…
ApprovedDischarge of conditions25/00212/ADFULL - 202515 Jan
Display of scaffolding shrouds with 1:1 printed image of the building and 3x inset illuminated advertising…
ApprovedAdvertisement consent25/00205/ADV - 202324 Mar
Installation of two LED advertising screens measuring 2m x 28.54m and 9m x 28.54m to the facade of the London…
RefusedAdvertisement consent23/01989/ADV
Planning constraints
Designations that overlap or adjoin the site outline.
- Conservation area: Soho
- Article 4 direction: Article 4 Basement Development Permitted Rights Removed+1 more
- Brownfield land register: 1-23 Shaftesbury Avenue London W1D 7EARegister site at or near this address
- Flood zone 1: Low probability (rivers and sea)
Also checked, none recorded (20)
flood storage areas, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves and heritage coasts.
A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.
Data © Crown copyright and others · sources and licences
Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.
© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-10-09. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.
© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.
© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.
Contains Ordnance Survey data © Crown copyright and database right 2026.
Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.
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