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10 Piccadilly London W1J 0DD

26/03695/ADVPermitted

Proposal

Display of ground floor hoarding along the Piccadilly, Air Street, Regent Street and Piccadilly Circus facades with illuminated bulkheads for a temporary period until February 2028.

Received
5 June 2026
Decided
25 June 2026
Site boundary (council red line)
  1. Received5 Jun
  2. Validated
  3. Consult.
  4. Target
  5. Decided25 Jun

Decided in 20 days

This is a planning application at 10 Piccadilly London W1J 0DD. Westminster has handled 26,489 applications of this type and approves 88% of them, typically deciding them in 54 days. This one was decided in 20 days, 5 weeks quicker than Westminster's median. The site is in the Regent Street conservation area, with 17 listed buildings nearby. There have been 8 other applications at this address. We hold 914 applications in total for the W1J postcode area.

Application Details

Reference
26/03695/ADV
Address
10 Piccadilly London W1J 0DD
Postcode
W1J 0DD
Local Authority
Westminster
Decision Status
Permitted

Applicant & Agent

Planning Application Dates

Date Decided
25 June 2026
Date Submitted
5 June 2026

Planning Decision

Publicity

Appeal

Additional Information

Coordinates
51.509680, -0.135503
Enriching application data
2/3
Council recordsAppealsFlood risk

Source: Westminster

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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Planning history at this site

16 other applications at this property, newest first.

  1. 2026
    21 Sep

    Installation of a temporary green wall attached to the scaffolding at first floor level on the Piccadilly…

    PendingApplication26/06440/FULL
  2. 2026
    15 Sep

    Display of an externally illuminated advertising area measuring 7.4m x 10.1m and a 1:1 printed image of the…

    PendingAdvertisement consent26/06304/ADV
  3. 2026
    6 Aug

    Cleaning, repair, conservation and investigation works to the external stone facades, including masonry…

    ApprovedListed building consent26/05347/LBC
  4. 2026
    15 Jul

    Display of five externally illuminated printed images measuring 18m x 8m, 14.72m x 8m, 15.7m x 69m, 15.7m x…

    ApprovedAdvertisement consent26/04724/ADV
  5. 2026
    30 Apr

    Details of Code of Construction Practice pursuant to condition 8 of planning permission dated 13th August…

    ApprovedDischarge of conditions26/02875/ADFULL
  6. 2026
    2 Apr

    Variation of Condition 1 of planning permission dated 13th August 2025 (RN: 25/04545/FULL

    ApprovedVariation of conditions (s73)26/02245/FULL

Planning constraints

Designations that overlap or adjoin the site outline.

  • Conservation area: Regent Street
  • Listed building: Grade II: The QuadrantOn this site · +2 more
  • Article 4 direction: Article 4 Basement Development Permitted Rights Removed+1 more
  • Flood zone 1: Low probability (rivers and sea)
Also checked, none recorded (21)

flood storage areas, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-10-09. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

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