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54 Regent Street London W1B 5AS

25/08238/ADVAdvert Application (ADV)Awaiting decision
Advertisement consent
Site boundary (council red line)

Proposal

Display of internally illuminated nano-film LED screen measuring 1.02m X 2.57m, 2.27m X 2.57m and 2.4m X 1.13m to a Regent Street window, a Glasshouse Street window and one static rear-illuminated logo sign to a Regent Street window.

Received
12 November 2025
Decision due
7 January 2026
Ward
West End
  1. Received12 Nov
  2. Validated12 Nov
  3. Consult.
  4. Target7 Jan
  5. Decided

Have your say

Comment on the council's siteDocuments (16)

About this application

This is an advertising consent application at 54 Regent Street London W1B 5AS. Westminster has handled 1,279 applications of this type. It has been with the council since 12 November 2025 and is still awaiting a decision. The site is in the Regent Street conservation area, with 12 listed buildings nearby. There are no previous applications recorded at this address. In the past year there have been 478 applications across West End. We hold 372 applications in total for the W1B postcode area.

87% of advertising applications at City of Westminster were approved. Across all application types, the council typically decides in about 7 weeks (median).

Based on decided applications received in the last 3 years.Planning something similar? See what gets approved on your street

Application details

Postcode
W1B 5AS
Application type
Advert Application (ADV)
Scale / size
Small

Planning application dates

Date validated
12 November 2025

Applicant and agent

Agent
KLEdesign
Agent address
23 Bouverie Road Chelmsford CM2 0UD

Planning decision

Statutory period
56 days

Additional information

Planning Portal ID
PP-13984948
Comments
0
Documents
16

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

  • Conservation area: Regent Street
  • Listed building: Second Floor 84 - 86 Regent Street London W1B 5RROn or next to this site
  • Article 4 direction: Article 4 Basement Development Permitted Rights Removed+1 more
  • Flood zone 1: Low probability (rivers and sea)
Also checked, none recorded (22)

flood storage areas, listed buildings, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Source: Westminster

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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Before the decision

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A listed building is on or next to this site.

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