Athenaeum Hotel 116 Piccadilly London W1J 7BJ
Refused on 13 May 2026
Proposal
Display of two non-illuminated flags to each end of the building facade facing Piccadilly measuring 3m x 1.2m.
- Received
- 12 November 2025
- Council
- City of Westminster
- Ward
- West End
- Agent
- DARA Planning
- ReceivedReceived12 Nov
- ValidatedValidated12 Nov
- Consult.Consultation
- TargetTarget Date7 Jan
- DecidedDecided13 May
Decided in 182 days (council typically 49)
About this application
This is an advertising consent application at Athenaeum Hotel 116 Piccadilly London W1J 7BJ. Westminster has handled 1,279 applications of this type. This one was decided in 182 days, 19 weeks longer than Westminster's typical decision time. The site is in the Mayfair conservation area, with 7 listed buildings nearby. There have been 6 other applications at this address. In the past year there have been 478 applications across West End. We hold 940 applications in total for the W1J postcode area.
87% of advertising applications at City of Westminster were approved. Across all application types, the council typically decides in about 7 weeks (median).
Based on decided applications received in the last 3 years.Planning something similar? See what gets approved on your street
Application details
- Postcode
- W1J 7BJ
- Application type
- Advert Application (ADV)
- Scale / size
- Small
Planning application dates
- Date validated
- 12 November 2025
- Target decision date
- 7 January 2026
Applicant and agent
- Agent
- DARA Planning
- Agent address
- 3 & 4 Wardour Mews London W1F 8AJ United Kingdom
Planning decision
- Statutory period
- 56 days
Site constraints
Designations that overlap or adjoin the site outline.
- Conservation area: Mayfair
- Article 4 direction: Article 4 Basement Development Permitted Rights Removed
- Flood zone 1: Low probability (rivers and sea)
Also checked, none recorded (21)
flood storage areas, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.
A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.
Data © Crown copyright and others · sources and licences
Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.
© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.
© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.
© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.
Contains Ordnance Survey data © Crown copyright and database right 2026.
Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.
Planning history at this site
6 other applications at this property, newest first.
- 201710 Nov
Use of the public highway for the placing of 10 tables, 20 chairs, 7 planters, 2 parasols, 1 meet and greet…
ApprovedApplic. for tables and chairs17/10039/TCH - 201622 Feb
Display of one halo-illuminated fascia sign on the Piccadilly elevation measuring 2456mm x 1540mm and a halo…
ApprovedAdvertisement consent16/01568/ADV - 201620 Jan
Display of non-illuminated hoarding advertisement at ground floor level measuring 36.2m x 2.5m for temporary…
ApprovedAdvertisement consent16/00465/ADV - 20159 Dec
Approval of details pursuant to Condition 4 of planning permission dated 09 December 2015 (RN 15/08775
ApprovedDischarge of conditions15/11492/ADFULL - 20152 Oct
Variation of Condition 6 of planning permission dated 27 October 2014 (RN: 14/08399
ApprovedVariation of conditions (s73)15/09248/FULL - 201517 Sep
Variation to Conditions 1 and 4 of planning permission dated 6 October 2014 (RN: 14/08398/FULL
ApprovedApplication for full Planning Permission15/08775/FULL
Source: Westminster
Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.
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Around this site
Nearby applications
- Athenaeum Hotel 116 Piccadilly London W1J 7BJ15/11492/ADFULL · ConditionsApproved0.0 mi
- Athenaeum Hotel 116 Piccadilly London W1J 7BJ15/08775/FULL · FullApproved0.0 mi
- Athenaeum Hotel 116 Piccadilly London W1J 7BJ15/09248/FULL · FullApproved0.0 mi
- Athenaeum Hotel 116 Piccadilly London W1J 7BJ16/00465/ADV · AdvertisingApproved0.0 mi
- Athenaeum Hotel 116 Piccadilly London W1J 7BJ16/01568/ADV · AdvertisingApproved0.0 mi
For applicants and trades
Contractors near this project
- Avent Roofing ServicesVerifiedWestminsterRoofing0.4 mi
- Atlas South Technical Service LimitedVerifiedLondonProperty MaintenanceHandyman1.4 mi
- Hillgrove Projects LtdVerifiedLondon4.3 mi
- Orient Construction Consultancy LimitedVerifiedLondon4.4 mi
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