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Athenaeum Hotel 116 Piccadilly London W1J 7BJ

16/00465/ADVAdvert Application (ADV)Approved
Advertisement consent

Approved on 10 February 2016

Council decision: Application PermittedDelegated (officer decision)

Approximate site (title boundary)
Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

Proposal

Display of non-illuminated hoarding advertisement at ground floor level measuring 36.2m x 2.5m for temporary period from 20 January 2016 to 14 July 2016.

Received
20 January 2016
Decision level
Delegated (officer decision)
Ward
West End
Agent
Nathaniel Lichfield & Partners
  1. Received20 Jan
  2. Validated26 Jan
  3. Consult.
  4. Target22 Mar
  5. Decided10 Feb

Decided in 15 days (council typically 49)

About this application

This is an advertising consent application at Athenaeum Hotel 116 Piccadilly London W1J 7BJ. Westminster has handled 1,279 applications of this type. This one was decided in 21 days, 4 weeks quicker than Westminster's typical decision time. The site is in the Mayfair conservation area, with 8 listed buildings nearby. There have been 6 other applications at this address. In the past year there have been 478 applications across West End. We hold 940 applications in total for the W1J postcode area.

87% of advertising applications at City of Westminster were approved. Across all application types, the council typically decides in about 7 weeks (median).

Based on decided applications received in the last 3 years.Planning something similar? See what gets approved on your street

Application details

Postcode
W1J 7BJ
Application type
Advert Application (ADV)
Scale / size
Small

Planning application dates

Date validated
26 January 2016
Target decision date
22 March 2016
Committee meeting
10 February 2016
Permission expires
14 July 2016

Applicant and agent

Agent
Nathaniel Lichfield & Partners
Agent address
14 Regent's Wharf All Saints Street London N1 9RL

Planning decision

Statutory period
56 days

Additional information

Planning Portal ID
PP-04755868
Comments
0
Documents
10

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

  • Conservation area: Mayfair
  • Listed building: Grade II: 117-119, Piccadilly W1On or next to this site
  • Article 4 direction: Article 4 Basement Development Permitted Rights Removed
  • Flood zone 1: Low probability (rivers and sea)
Also checked, none recorded (21)

flood storage areas, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Planning history at this site

6 other applications at this property, newest first.

  1. 2025
    12 Nov

    Display of two non-illuminated flags to each end of the building facade facing Piccadilly measuring 3m x 1.2m.

    RefusedAdvertisement consent25/08245/ADV
  2. 2017
    10 Nov

    Use of the public highway for the placing of 10 tables, 20 chairs, 7 planters, 2 parasols, 1 meet and greet…

    ApprovedApplic. for tables and chairs17/10039/TCH
  3. 2016
    22 Feb

    Display of one halo-illuminated fascia sign on the Piccadilly elevation measuring 2456mm x 1540mm and a halo…

    ApprovedAdvertisement consent16/01568/ADV
  4. 2015
    9 Dec

    Approval of details pursuant to Condition 4 of planning permission dated 09 December 2015 (RN 15/08775

    ApprovedDischarge of conditions15/11492/ADFULL
  5. 2015
    2 Oct

    Variation of Condition 6 of planning permission dated 27 October 2014 (RN: 14/08399

    ApprovedVariation of conditions (s73)15/09248/FULL
  6. 2015
    17 Sep

    Variation to Conditions 1 and 4 of planning permission dated 6 October 2014 (RN: 14/08398/FULL

    ApprovedApplication for full Planning Permission15/08775/FULL

Source: Westminster

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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