Skip to content

169, Piccadilly, W1J 9EH

25/06709/ADVConsent to display an advertisementApproved
Advertisement consent

Approved on 6 October 2025

Approximate site (title boundary)
Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

Proposal

Display of internally illuminated hanging sign measuring 0.80m x 0.70m and internally suspended glazing measuring 0.80m x 0.80m. (Linked with 25/06710/LBC)

Submitted
18 September 2025
  1. Received18 Sep
  2. Validated
  3. Consult.
  4. Target
  5. Decided6 Oct

Decided in 18 days (council typically 49)

About this application

This is a planning application for window replacement at 169, Piccadilly, W1J 9EH. Westminster has handled 571 applications of this type. This one was decided in 18 days, 4 weeks quicker than Westminster's typical decision time. The site is in the St James's conservation area, with 16 listed buildings nearby. There have been 7 other applications at this address. In the past year there have been 276 applications across SJW_22. We hold 940 applications in total for the W1J postcode area.

82% of consent to display an advertisement applications at City of Westminster were approved. Across all application types, the council typically decides in about 7 weeks (median).

Based on decided applications received in the last 3 years.Planning something similar? See what gets approved on your street

Application details

Postcode
W1J 9EH
Application type
Consent to display an advertisement

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

  • Conservation area: St James's
  • Listed building: Grade II: Dudley HouseOn or next to this site
  • Article 4 direction: Article 4 Basement Development Permitted Rights Removed+1 more
  • Flood zone 1: Low probability (rivers and sea)
Also checked, none recorded (21)

flood storage areas, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Associated applications

  1. 2025
    18 Sep

    Display of internally illuminated hanging sign measuring 0.80m x 0.70m and internally suspended glazing…

    This applicationApprovedAdvertisement consent25/06709/ADV
  2. 2025
    18 Sep

    Installation of internally illuminated hanging sign and internally suspended illuminated glazing.

    ApprovedListed building consentPart of25/06710/LBC

Planning history at this site

10 other applications at this property, newest first.

  1. 2025
    7 Aug

    Details of Drainage Service Plan pursuant to Condition 4 (B) of Listed Building Consent dated 16 July 2025…

    ApprovedListed building consent25/05544/ADLBC
  2. 2025
    30 Jul

    AOD-169 Piccadilly, London, W1J 9EH

    RefusedDischarge of conditions25/05314/ADLBC
  3. 2025
    7 May

    Shopfront refurbishment and internal fit out. (Linked to 25/03138/ADV

    ApprovedListed building consent25/03135/LBC
  4. 2025
    7 May

    Display of one internally illuminated fascia sign measuring 0.4m x 1.6m and one projecting sign measuring…

    ApprovedAdvertisement consent25/03138/ADV
  5. 2025
    14 Mar

    Internal works to the eastern retail unit within Dudley House.

    ApprovedListed building consent25/01744/LBC
  6. 2025
    11 Mar

    Details of windows pursuant to condition 8 (part 3) of listed building consent dated 09 October 2024 (RN…

    ApprovedListed building consent25/01628/ADLBC

Source: Westminster

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

Track this application

Get email alerts when there is a planning decision or status change.

Get email alerts near W1J

New planning applications delivered to your inbox daily.

Around this site

For applicants and trades

Planning something similar?

See what the council approved and refused on your street for the project you have in mind. Pick your home and get the evidence before you pay for drawings.