Ground Floor Left 169 Piccadilly London W1J 9EH

25/03138/ADVAdvert Application (ADV)Approved

Advertisement consent

Approved on 16 July 2025

Approximate site (title boundary)

Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

Proposal

Display of one internally illuminated fascia sign measuring 0.4m x 1.6m and one projecting sign measuring 0.8m x 0.6m. Linked with 25/03135/LBC

Received: 7 May 2025
Council: City of Westminster
Ward: St James's
Agent: AQA DESIGN LIMITED

ReceivedReceived7 May
ValidatedValidated7 May
Consult.Consultation
TargetTarget Date2 Jul
DecidedDecided16 Jul

Decided in 70 days (council typically 49)

About this application

This is an advertising consent application at Ground Floor Left 169 Piccadilly London W1J 9EH. Westminster has handled 1,279 applications of this type. This one was decided in 70 days, 3 weeks longer than Westminster's typical decision time. The site is in the St James's conservation area, with 16 listed buildings nearby. There are no previous applications recorded at this address. In the past year there have been 478 applications across St James's. We hold 940 applications in total for the W1J postcode area.

87% of advertising applications at City of Westminster were approved. Across all application types, the council typically decides in about 7 weeks (median).

Based on decided applications received in the last 3 years.Planning something similar? See what gets approved on your street

Application details

Postcode: W1J 9EH
Application type: Advert Application (ADV)
Scale / size: Small

Planning application dates

Date validated: 7 May 2025
Target decision date: 2 July 2025

Applicant and agent

Agent: AQA DESIGN LIMITED
Architect profile: AQA DESIGN LIMITED
Agent address: 18 Westbourne Studios 242 Acklam Road London W10 5JJ

Planning decision

Statutory period: 56 days

Additional information

Planning Portal ID: PP-14001266
Comments: 0
Documents: 16

Site constraints

Checking the site

2/3

Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

Conservation area: St James's
Listed building: Grade II: Dudley HouseOn or next to this site
Article 4 direction: Article 4 Basement Development Permitted Rights Removed+1 more
Flood zone 1: Low probability (rivers and sea)

Also checked, none recorded (21)

flood storage areas, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Associated applications

2025
7 Aug
Details of Drainage Service Plan pursuant to Condition 4 (B) of Listed Building Consent dated 16 July 2025…
ApprovedListed building consentRelated25/05544/ADLBC
2025
7 May
Shopfront refurbishment and internal fit out. (Linked to 25/03138/ADV
ApprovedListed building consentPart of25/03135/LBC
2025
7 May
Display of one internally illuminated fascia sign measuring 0.4m x 1.6m and one projecting sign measuring…
This applicationApprovedAdvertisement consent25/03138/ADV

Planning history at this site

9 other applications at this property, newest first.

Source: Westminster

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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