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172, Piccadilly, W1J 9EJ

24/08722/ADVConsent to display an advertisementApproved
Advertisement consent

Approved on 26 February 2025

Approximate site (title boundary)
Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

Proposal

Display of two externally illuminated fascia signs, one measuring 1.27m x 0.15m and another measuring 1.62m x 0.15m; an internally illuminated (letters only) projecting sign measuring 0.57m x 0.49m; and an two internally illuminated menu boxes measuring 0.53m x 0.61m.

Submitted
11 February 2025
  1. Received11 Feb
  2. Validated
  3. Consult.
  4. Target
  5. Decided26 Feb

Decided in 15 days (council typically 49)

About this application

This is a planning application at 172, Piccadilly, W1J 9EJ. Westminster has handled 571 applications of this type. This one was decided in 15 days, 5 weeks quicker than Westminster's typical decision time. The site is in the St James's conservation area, with 15 listed buildings nearby. There are no previous applications recorded at this address. In the past year there have been 276 applications across SJW_22. We hold 940 applications in total for the W1J postcode area.

82% of consent to display an advertisement applications at City of Westminster were approved. Across all application types, the council typically decides in about 7 weeks (median).

Based on decided applications received in the last 3 years.Planning something similar? See what gets approved on your street

Application details

Postcode
W1J 9EJ
Application type
Consent to display an advertisement

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

  • Conservation area: St James's
  • Listed building: Grade II: Dudley HouseOn this site · +1 more
  • Article 4 direction: Article 4 Basement Development Permitted Rights Removed+1 more
  • Flood zone 1: Low probability (rivers and sea)
Also checked, none recorded (21)

flood storage areas, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Source: Westminster

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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