172 Piccadilly London W1J 9EJ
Approved on 24 July 2017
Council decision: Application PermittedDelegated (officer decision)
Boundary © HM Land Registry, © Ordnance Survey · details
This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.
Proposal
Display of externally illuminated fascia sign measuring 0.3m x 5.3m, and externally illuminated projecting sign measuring 0.42m x 0.92m.
- Received
- 5 July 2017
- Decision level
- Delegated (officer decision)
- Council
- City of Westminster
- Ward
- St James's
- ReceivedReceived5 Jul
- ValidatedValidated5 Jul
- Consult.Consultation
- TargetTarget Date30 Aug
- DecidedDecided24 Jul
Decided in 19 days (council typically 49)
About this application
This is an advertising consent application at 172 Piccadilly London W1J 9EJ. Westminster has handled 1,279 applications of this type. This one was decided in 19 days, 4 weeks quicker than Westminster's typical decision time. The site is in the St James's conservation area, with 16 listed buildings nearby. There have been 2 other applications at this address. In the past year there have been 478 applications across St James's. We hold 940 applications in total for the W1J postcode area.
87% of advertising applications at City of Westminster were approved. Across all application types, the council typically decides in about 7 weeks (median).
Based on decided applications received in the last 3 years.Planning something similar? See what gets approved on your street
Application details
- Postcode
- W1J 9EJ
- Application type
- Advert Application (ADV)
- Scale / size
- Small
Planning application dates
- Date validated
- 5 July 2017
- Target decision date
- 30 August 2017
Applicant and agent
- Agent
- Technical Signs
- Agent address
- Hille Business Centre 132 St Albans Road Watford WD24 4AE
Planning decision
- Statutory period
- 56 days
Site constraints
Designations that overlap or adjoin the site outline.
- Conservation area: St James's
- Article 4 direction: Article 4 Basement Development Permitted Rights Removed+1 more
- Flood zone 1: Low probability (rivers and sea)
Also checked, none recorded (21)
flood storage areas, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.
A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.
Data © Crown copyright and others · sources and licences
Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.
© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.
© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.
© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.
Contains Ordnance Survey data © Crown copyright and database right 2026.
Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.
Planning history at this site
3 other applications at this property, newest first.
- 202511 Feb
Display of two externally illuminated fascia signs, one measuring 1.27m x 0.15m and another measuring 1.62m x…
ApprovedAdvertisement consent24/08722/ADV - 200410 Nov
Replacement air conditioning unit and new refrigeration unit.
RefusedApplication for full Planning Permission04/08875/FULL - 200410 Nov
Replacement air conditioning unit and new refrigeration unit.
RefusedListed building consent04/08876/LBC
Source: Westminster
Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.
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Around this site
Nearby applications
- Egyptian House 170 - 173 Piccadilly London W1J 9EJ24/05289/ADLBC · ConditionsAwaiting decision0.0 mi
- Egyptian House 170 - 173 Piccadilly London W1J 9EJ24/02661/ADLBC · ConditionsRefused0.0 mi
- 171 Piccadilly London W1J 9EJ16/01852/ADV · AdvertisingApproved0.0 mi
- Egyptian House 170 - 173 Piccadilly London W1J 9EJ24/02474/NMA · AmendmentAwaiting decision0.0 mi
- 171 Piccadilly London W1J 9EJ16/01809/FULL · FullApproved0.0 mi
For applicants and trades
Contractors near this project
- Avent Roofing ServicesVerifiedWestminsterRoofing0.1 mi
- Atlas South Technical Service LimitedVerifiedLondonProperty MaintenanceHandyman1.1 mi
- Orient Construction Consultancy LimitedVerifiedLondon4.0 mi
- Nova Coat & PlasterVerifiedStreatham, LondonRenovations & RefurbishmentsPlastering4.8 mi
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