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33 Whitehall London SW1A 2BX

24/00267/ADVAdvert Application (ADV)Approved
Advertisement consent

Approved on 22 February 2024

Council decision: Application PermittedDelegated (officer decision)

Approximate site (title boundary)
Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

Proposal

Display of an externally illuminated projecting sign measuring 120cm x 82cm; four externally illuminated fascia signs, one measuring 30cm x 294cm, two measuring 24cm x 235cm, and one measuring 55cm x 400cm; four non-illuminated signs to shopfront measuring 225cm x 120cm, 100cm x 45cm, 61cm x 27.5cm, and 20cm x 78.4cm; and an internally illuminated menu case measuring 50cm x 37.7cm.

Received
16 January 2024
Decision level
Delegated (officer decision)
Ward
St James's
  1. Received16 Jan
  2. Validated12 Feb
  3. Consult.
  4. Target8 Apr
  5. Decided22 Feb

Decided in 10 days (council typically 49)

About this application

This is an advertising consent application at 33 Whitehall London SW1A 2BX. Westminster has handled 1,279 applications of this type. This one was decided in 37 days, 12 days quicker than Westminster's typical decision time. There are no previous applications recorded at this address. In the past year there have been 478 applications across St James's. We hold 1,261 applications in total for the SW1A postcode area.

87% of advertising applications at City of Westminster were approved. Across all application types, the council typically decides in about 7 weeks (median).

Based on decided applications received in the last 3 years.See what's approved near your address

Application details

Postcode
SW1A 2BX
Application type
Advert Application (ADV)
Scale / size
Small

Planning application dates

Date validated
12 February 2024
Target decision date
8 April 2024

Applicant and agent

Agent
Ashleigh Signs
Agent address
Ashleigh House Beckbridge Road Normanton WF6 1TE

Planning decision

Statutory period
56 days

Additional information

Planning Portal ID
PP-12721380
Comments
0
Documents
10

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

  • Flood zone 3: High probability (rivers and sea)Part of the site
  • Conservation area: Trafalgar Square
  • Listed building: Grade II: 25, Whitehall Sw1On this site · +3 more
  • Article 4 direction: Article 4 Basement Development Permitted Rights Removed+1 more
  • Brownfield land register: 49 Charing Cross London SW1A 2DXRegister site at or near this address
Also checked, none recorded (20)

flood storage areas, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves and heritage coasts.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Source: Westminster

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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