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First Floor Front Whitehall House 41 Whitehall London SW1A 2BY

17/08379/AD7Advert Application-Regulat. 7 Area (AD7)Approved
Advertisement consent

Approved on 25 September 2017

Council decision: Application PermittedDelegated (officer decision)

Approximate site (title boundary)
Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

Proposal

Display for a temporary period of six months of a non-illuminated estate agent board located at a height of between 3m and 4.6m above pavement level and measuring 0.90m x 0.60m

Received
19 September 2017
Decision level
Delegated (officer decision)
Ward
St James's
  1. Received19 Sep
  2. Validated19 Sep
  3. Consult.
  4. Target14 Nov
  5. Decided25 Sep

Decided in 6 days (council typically 49)

About this application

This is an advertising consent application at First Floor Front Whitehall House 41 Whitehall London SW1A 2BY. Westminster has handled 1,279 applications of this type. This one was decided in 6 days, 6 weeks quicker than Westminster's typical decision time. The site is in the Trafalgar Square conservation area, with 13 listed buildings nearby. There are no previous applications recorded at this address. In the past year there have been 478 applications across St James's. We hold 1,263 applications in total for the SW1A postcode area.

87% of advertising applications at City of Westminster were approved. Across all application types, the council typically decides in about 7 weeks (median).

Based on decided applications received in the last 3 years.See what's approved near your address

Application details

Postcode
SW1A 2BY
Application type
Advert Application-Regulat. 7 Area (AD7)
Scale / size
Small

Planning application dates

Date validated
19 September 2017
Target decision date
14 November 2017
Permission expires
25 March 2018

Applicant and agent

Agent
Daylight Signs
Agent address
225 Alma Road Enfield EN3 7BB

Planning decision

Statutory period
56 days

Additional information

Planning Portal ID
PP-06394621
Comments
0
Documents
7

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

  • Flood zone 3: High probability (rivers and sea)
  • Conservation area: Trafalgar Square
  • Listed building: Grade II: Whitehall HouseOn this site · +3 more
  • Article 4 direction: Article 4 Basement Development Permitted Rights Removed+1 more
Also checked, none recorded (21)

flood storage areas, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Source: Westminster

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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