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37 Whitehall London SW1A 2BX

05/03458/ADVAdvert Application (ADV)Approved
Advertisement consent

Approved on 31 October 2005

Council decision: Application PermittedDelegated (officer decision)

Approximate location: the centre of the postcode, not the exact property.

Proposal

Display of externally illuminated fascia sign, non-illuminated projecting sign and non-illuminated amenity board.

Received
4 May 2005
Decision level
Delegated (officer decision)
Ward
St James's
  1. Received4 May
  2. Validated6 Sep
  3. Consult.
  4. Target31 Oct
  5. Decided31 Oct

Decided in 55 days (council typically 49)

About this application

This is an advertising consent application at 37 Whitehall London SW1A 2BX. Westminster has handled 1,279 applications of this type. This one was decided in 180 days, 19 weeks longer than Westminster's typical decision time. The site is in the Trafalgar Square conservation area, with 14 listed buildings nearby. There have been 4 other applications at this address. In the past year there have been 478 applications across St James's. We hold 1,261 applications in total for the SW1A postcode area.

87% of advertising applications at City of Westminster were approved. Across all application types, the council typically decides in about 7 weeks (median).

Based on decided applications received in the last 3 years.See what's approved near your address

Application details

Postcode
SW1A 2BX
Application type
Advert Application (ADV)
Scale / size
Small

Planning application dates

Date validated
6 September 2005
Target decision date
31 October 2005
Committee meeting
31 October 2005

Applicant and agent

Agent address
Number One The Drive Great Warley Brentwood Essex RM13 3DJ

Planning decision

Statutory period
55 days

Additional information

Comments
0
Documents
6

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations at the address point. Ones next to the site may also apply.

  • Flood zone 3: High probability (rivers and sea)
  • Conservation area: Trafalgar Square
  • Listed building: Grade II: Whitehall HouseOn or next to this site · +2 more
  • Article 4 direction: Article 4 Basement Development Permitted Rights Removed+1 more
Also checked, none recorded (21)

flood storage areas, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Associated applications

  1. 2005
    4 May

    Display of externally illuminated fascia sign, non-illuminated projecting sign and non-illuminated amenity…

    This applicationApprovedAdvertisement consent05/03458/ADV
  2. 2005
    4 May

    Installation of an externally illuminated fascia sign, non-illuminated projecting sign, non-illuminated…

    ApprovedListed building consentFiled alongside05/03459/LBC
  3. 2005
    4 May

    Internal alterations at ground and first floor level including creation of disabled toilet and…

    ApprovedListed building consentFiled alongside05/03473/LBC
  4. 2005
    3 May

    Repositioning of existing extract duct in lightwell, installation of new gate in railings at rear ground…

    ApprovedApplication for full Planning PermissionFiled alongside05/03392/FULL
  5. 2005
    3 May

    Repositioning of existing extract duct in lightwell, new gate in railings at rear ground floor level, new…

    ApprovedListed building consentFiled alongside05/03393/LBC

Source: Westminster

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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