22-23 James Street Covent Garden London WC2E 8NS
Approved on 29 January 2024
Council decision: Application PermittedDelegated (officer decision)
Boundary © HM Land Registry, © Ordnance Survey · details
This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.
Proposal
Display of a halo lit (letters only) fascia sign measuring 1.4m x 0.48m and internally illuminated (logo only) projecting sign measuring 0.6m x 0.7m.
- Received
- 22 December 2023
- Decision level
- Delegated (officer decision)
- Council
- City of Westminster
- Ward
- St James's
- Agent
- GAD Design
- ReceivedReceived22 Dec
- ValidatedValidated15 Jan
- Consult.Consultation
- TargetTarget Date11 Mar
- DecidedDecided29 Jan
Decided in 14 days (council typically 49)
About this application
This is an advertising consent application at 22-23 James Street Covent Garden London WC2E 8NS. Westminster has handled 1,279 applications of this type. This one was decided in 38 days, 11 days quicker than Westminster's typical decision time. The site is in the Covent Garden conservation area, with 17 listed buildings nearby. There are no previous applications recorded at this address. In the past year there have been 478 applications across St James's. We hold 396 applications in total for the WC2E postcode area.
87% of advertising applications at City of Westminster were approved. Across all application types, the council typically decides in about 7 weeks (median).
Based on decided applications received in the last 3 years.Planning something similar? See what gets approved on your street
Application details
- Postcode
- WC2E 8NS
- Application type
- Advert Application (ADV)
- Scale / size
- Small
Planning application dates
- Date validated
- 15 January 2024
- Target decision date
- 11 March 2024
Applicant and agent
- Agent
- GAD Design
- Architect profile
- GAD DESIGN LTD
- Agent address
- 8 Bailey Mews London W4 3PZ
Planning decision
- Statutory period
- 56 days
Site constraints
Designations that overlap or adjoin the site outline.
- Conservation area: Covent Garden
- Article 4 direction: Article 4 Basement Development Permitted Rights Removed+1 more
- Brownfield land register: 40 Long Acre LondonRegister site at or near this address · +1 more
- Flood zone 1: Low probability (rivers and sea)
Also checked, none recorded (20)
flood storage areas, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves and heritage coasts.
A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.
Data © Crown copyright and others · sources and licences
Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.
© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.
© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.
© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.
Contains Ordnance Survey data © Crown copyright and database right 2026.
Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.
Source: Westminster
Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.
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Around this site
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