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11 James Street Covent Garden London WC2E 8BT

23/03238/ADVAdvert Application (ADV)Awaiting decision
Advertisement consent
Approximate site (title boundary)
Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

Proposal

Display of hoarding featuring LED screens and an illuminated sign measuring 2.85m x 6.5m for a temporary period between 26 June 2023 - 31 August 2023.

Received
16 May 2023
Decision due
11 July 2023
Ward
St James's
Agent
Humo Studio
  1. Received16 May
  2. Validated16 May
  3. Consult.
  4. Target11 Jul
  5. Decided

About this application

This is an advertising consent application at 11 James Street Covent Garden London WC2E 8BT. Westminster has handled 1,279 applications of this type. It has been with the council since 16 May 2023 and is still awaiting a decision. The site is in the Covent Garden conservation area, with 18 listed buildings nearby. There are no previous applications recorded at this address. In the past year there have been 478 applications across St James's. We hold 396 applications in total for the WC2E postcode area.

87% of advertising applications at City of Westminster were approved. Across all application types, the council typically decides in about 7 weeks (median).

Based on decided applications received in the last 3 years.Planning something similar? See what gets approved on your street

Application details

Postcode
WC2E 8BT
Application type
Advert Application (ADV)
Scale / size
Small

Planning application dates

Date validated
16 May 2023

Applicant and agent

Agent
Humo Studio
Architect profile
HUMO STUDIO LTD
Agent address
7 Arlington Mews London SE13 6AX

Planning decision

Statutory period
56 days

Additional information

Planning Portal ID
PP-12164260
Comments
0
Documents
9

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

  • Conservation area: Covent Garden
  • Listed building: Grade II: Nag'S Head Public HouseOn or next to this site
  • Article 4 direction: Article 4 Basement Development Permitted Rights Removed+1 more
  • Brownfield land register: 40 Long Acre LondonRegister site at or near this address · +1 more
  • Flood zone 1: Low probability (rivers and sea)
Also checked, none recorded (20)

flood storage areas, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves and heritage coasts.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Planning history at this site

1 other application at this property, newest first.

  1. 2025
    23 May

    Display of internally illuminated fascia sign measuring 1m x 0.16m

    RefusedAdvertisement consent25/01682/ADV

Source: Westminster

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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Around this site

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Before the decision

You may need a heritage statement. Heritage & archaeology consultants near this site

A listed building is on or next to this site.

Nearest first, within 25 miles of the site. Every firm is listed free.

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