Floral Street London
Approved on 8 June 2023
Council decision: Application PermittedDelegated (officer decision)
Proposal
Display of externally illuminated festoon lighting measuring 10cm x 800cm above Floral Street for a temporary period of three years. (Renewal of 20/02390/ADV)
- Received
- 25 April 2023
- Decision level
- Delegated (officer decision)
- Public comments
- 1
- Council
- City of Westminster
- Ward
- St James's
- Agent
- Gerald Eve LLP
- ReceivedReceived25 Apr
- ValidatedValidated25 Apr
- Consult.Consultation
- TargetTarget Date20 Jun
- DecidedDecided8 Jun
Decided in 44 days (council typically 49)
About this application
This is an advertising consent application at Floral Street London. Westminster has handled 1,279 applications of this type. This one was decided in 44 days, 5 days quicker than Westminster's typical decision time. The site is in the Covent Garden conservation area, with 19 listed buildings nearby. There have been 2 other applications at this address. In the past year there have been 478 applications across St James's.
87% of advertising applications at City of Westminster were approved. Across all application types, the council typically decides in about 7 weeks (median).
Based on decided applications received in the last 3 years.Planning something similar? See what gets approved on your street
Application details
- Application type
- Advert Application (ADV)
- Scale / size
- Small
Planning application dates
- Date validated
- 25 April 2023
- Target decision date
- 20 June 2023
- Permission expires
- 30 June 2026
Applicant and agent
- Agent
- Gerald Eve LLP
- Agent address
- Gerald Eve LLP One Fitzroy 6 Mortimer Street London W1T 3JJ United Kingdom
Planning decision
- Statutory period
- 56 days
Additional information
- Planning Portal ID
- PP-12067470
- Documents
- 15
Site constraints
Designations at the address point. Ones next to the site may also apply.
- Conservation area: Covent Garden
- Article 4 direction: Article 4 Basement Development Permitted Rights Removed+1 more
- Brownfield land register: 26 James Street Covent Garden London WC2E 8PARegister site at or near this address
- Flood zone 1: Low probability (rivers and sea)
Also checked, none recorded (20)
flood storage areas, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves and heritage coasts.
A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.
Data © Crown copyright and others · sources and licences
Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.
© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.
© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.
© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.
Contains Ordnance Survey data © Crown copyright and database right 2026.
Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.
Planning history at this site
2 other applications at this property, newest first.
- 202626 Jun
Display of an externally illuminated other sign measuring 8m X 01.m for a temporary period from 30 June 2026…
ApprovedAdvertisement consent26/04250/ADV - 202612 Mar
Installation of planters on the highway and planters at first floor level to the north and south sides of…
ApprovedFull Planning Permission Application26/01619/FULL
Source: Westminster
Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.
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Around this site
Nearby applications
- Floral Street London26/01619/FULL · FullApproved0.0 mi
- 22-23 James Street Covent Garden London WC2E 8NS23/08930/ADV · AdvertisingApproved0.0 mi
- 11 James Street Covent Garden London WC2E 8BT23/03238/ADV · AdvertisingAwaiting decision0.0 mi
- Ground Floor Reception 22 Long Acre London26/01586/FULL · FullApproved0.0 mi
- 4 James Street Covent Garden London WC2E 8BH25/06327/LBC · HeritageApproved0.0 mi
For applicants and trades
Contractors near this project
- Avent Roofing ServicesVerifiedWestminsterRoofing0.7 mi
- Atlas South Technical Service LimitedVerifiedLondonProperty MaintenanceHandyman1.0 mi
- Orient Construction Consultancy LimitedVerifiedLondon3.3 mi
- Building Services LondonVerifiedLondonExtensionsLoft Conversions4.8 mi
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