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35-38 Sloane Square, LONDON, SW1W 8AQ

PP/25/06239Full planning & display of advertisementsApproved
Full

Approved on 16 April 2026

Approximate site (title boundary)
Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

Proposal

Installation of external awnings, lighting, CCTV cameras, and illuminated menu boxes to the ground floor elevation, and associated works

Submitted
16 October 2025
  1. Received16 Oct
  2. Validated
  3. Consult.
  4. Target
  5. Decided16 Apr

Decided in 182 days (council typically 56)

About this application

This is a planning application at 35-38 Sloane Square, LONDON, SW1W 8AQ. Kensington has handled 103 applications of this type. This one was decided in 182 days, 18 weeks longer than Kensington's typical decision time. The site is in a conservation area, with 5 listed buildings nearby. There have been 9 other applications at this address. In the past year there have been 243 applications across Royal Hospital. We hold 1,477 applications in total for the SW1W postcode area.

91% of full planning & display of advertisements applications at Royal Borough of Kensington and Chelsea were approved. Across all application types, the council typically decides in about 8 weeks (median).

Based on decided applications received in the last 3 years.Planning something similar? See what gets approved on your street

Application details

Postcode
SW1W 8AQ
Application type
Full planning & display of advertisements

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

  • Flood zone 2: Medium probability (rivers and sea)Part of the site
  • Conservation area: Sloane Square
  • Listed building: Grade II: Wellesley House Wyndham HouseOn this site
  • Article 4 direction: Article 4 - No 100
  • Tree Preservation OrderCovers the site
Also checked, none recorded (20)

flood storage areas, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Planning history at this site

20 other applications at this property, newest first.

  1. 2026
    21 Jul

    Installation of non-illuminated fascia signs: 'DeMellier'', and 2 x non-illuminated brass logos to bottom of…

    ApprovedApplicationPP/26/03955
  2. 2026
    21 Jul

    Installation of non-illuminated fascia signs: 'DeMellier'', and 2 x non-illuminated brass logos to bottom of…

    ApprovedApplicationCA/26/03956
  3. 2026
    21 Jul

    Installation of new signage to shopfront, comprising 3 no. individually lettered fascia signs to existing…

    ApprovedApplicationLB/26/03918
  4. 2026
    1 May

    Alterations to an existing non-original shopfront, comprising the removal of the left-hand entrance door and…

    ApprovedPlanning PermissionPP/26/02268
  5. 2026
    1 May

    Alterations to an existing non-original shopfront, comprising the removal of the left-hand entrance door and…

    ApprovedListed building consentLB/26/02269
  6. 2026
    29 Apr

    Installation of 6no. awnings with signage (gold lettering on navy background) to Sloane Square and Lower…

    ApprovedAll OtherPP/26/02401

Source: Kensington

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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