On pavement o/s 35-38 Sloane Square, LONDON, SW1W 8AQ
Refused on 25 September 2023
Council decision: Refuse Planning Permission/Consent
Boundary © HM Land Registry, © Ordnance Survey · details
This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.
Proposal
Installation of open access communication hub, with integrated advertisement comprises LCD portrait screen to show static illuminated content remotely changed via secure ISDN line to communication device.
- Received
- 16 August 2023
- Ward
- Royal Hospital
- ReceivedReceived16 Aug
- ValidatedValidated16 Aug
- Consult.Consultation
- TargetTarget Date11 Oct
- DecidedDecided25 Sep
Decided in 40 days (council typically 56)
About this application
This is an advertising consent application at On pavement o/s 35-38 Sloane Square, LONDON, SW1W 8AQ. Kensington has handled 388 applications of this type. This one was decided in 40 days, 2 weeks quicker than Kensington's typical decision time. The site is in the Sloane Square conservation area, with 5 listed buildings nearby. There has been 1 other application at this address. In the past year there have been 243 applications across Royal Hospital. We hold 1,477 applications in total for the SW1W postcode area.
92% of advertising applications at Royal Borough of Kensington and Chelsea were approved. Across all application types, the council typically decides in about 8 weeks (median).
Based on decided applications received in the last 3 years.Planning something similar? See what gets approved on your street
Application details
- Postcode
- SW1W 8AQ
- Application type
- CA (Control of Advert)
- Scale / size
- Small
- Parish
- 16
- District
- Sloane Square
Planning application dates
- Date validated
- 16 August 2023
- Target decision date
- 11 October 2023
Applicant and agent
- Applicant
- JCDecaux UK
- Agent address
- 991 Great West Road Brentford TW8 9DN
Planning decision
- Statutory period
- 56 days
Additional information
- Documents
- 22
Site constraints
Designations that overlap or adjoin the site outline.
- Flood zone 2: Medium probability (rivers and sea)Part of the site
- Conservation area: Sloane Square
- Article 4 direction: Article 4 - No 100
- Tree Preservation OrderCovers the site
Also checked, none recorded (20)
flood storage areas, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.
A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.
Data © Crown copyright and others · sources and licences
Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.
© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.
© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.
© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.
Contains Ordnance Survey data © Crown copyright and database right 2026.
Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.
Associated applications
- 202316 Aug
Installation of open access communication hub, with integrated advertisement comprises LCD portrait screen to…
This applicationRefusedAdvertisement consentCA/23/05484 - 202316 Aug
Installation of open access communication hub, with integrated advertisement comprises LCD portrait screen to…
RefusedPP (Planning permission)Filed alongsidePP/23/05483
Planning history at this site
20 other applications at this property, newest first.
- 202621 Jul
Installation of non-illuminated fascia signs: 'DeMellier'', and 2 x non-illuminated brass logos to bottom of…
ApprovedApplicationPP/26/03955 - 202621 Jul
Installation of non-illuminated fascia signs: 'DeMellier'', and 2 x non-illuminated brass logos to bottom of…
ApprovedApplicationCA/26/03956 - 202621 Jul
Installation of new signage to shopfront, comprising 3 no. individually lettered fascia signs to existing…
ApprovedApplicationLB/26/03918 - 20261 May
Alterations to an existing non-original shopfront, comprising the removal of the left-hand entrance door and…
ApprovedPlanning PermissionPP/26/02268 - 20261 May
Alterations to an existing non-original shopfront, comprising the removal of the left-hand entrance door and…
ApprovedListed building consentLB/26/02269 - 202629 Apr
Installation of 6no. awnings with signage (gold lettering on navy background) to Sloane Square and Lower…
ApprovedAll OtherPP/26/02401 - 202629 Apr
Installation of 6no. awnings with signage (gold lettering on navy background) to Sloane Square and Lower…
ApprovedAll OtherCA/26/02402 - 202628 Apr
Installation of awnings to retail store frontage.
ApprovedAll OtherLB/26/02393 - 202621 Apr
Non-material amendment to planning permission PP/25/06239
ApprovedNon-material amendmentNMA/26/01848 - 202621 Apr
Variation of Condition 2 (compliance with approved drawings) of Listed Building consent LB/25/06244
ApprovedVariation of conditions (s73)LB/26/01847 - 202623 Mar
Widening of internal staircase connecting ground and basement floors, creation of opening to accommodate…
ApprovedListed building consentLB/26/01870 - 20269 Mar
Installation of internally illuminated sequential advertisement capable of static and dynamic content display…
ApprovedAll OtherCA/26/01393 - 202518 Nov
External alterations including removal of door on Sloane Square elevation and amendments to corner entrance…
ApprovedListed building consentPP/25/06652 - 202518 Nov
External alterations including removal of door on Sloane Square elevation and amendments to corner entrance…
ApprovedListed building consentLB/25/06653 - 202517 Nov
Installation of gold lettering within existing transom moulding and vinyl window graphics applied internally.
ApprovedAdvertisement consentCA/25/06701 - 202516 Oct
Installation of external awnings, lighting, CCTV cameras, and illuminated menu boxes to the ground floor…
ApprovedAdvertisement consentPP/25/06239 - 202516 Oct
Installation of external awnings, lighting, CCTV cameras, and illuminated menu boxes to ground floor…
ApprovedListed building consentLB/25/06244 - 202516 Oct
Logo on awning
ApprovedAdvertisement consentCA/25/06240 - 202521 Jul
Internal alterations associated with the tenant fitout of the food and beverage unit at the ground and lower…
ApprovedListed building consentLB/25/04606 - 20253 Jul
Variation of condition 2 (approved drawings) of planning permission 24/00878
ApprovedVariation of conditions (s73)PP/25/04163
Source: Kensington
Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.
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Around this site
Nearby applications
- Unit 1, The Willet Building, 35-38 Sloane Square, London, SW1W 8AQPP/26/02268 · FullApproved0.0 mi
- Unit 1, The Willet Building, 35-38 Sloane Square, London, SW1W 8AQLB/26/02269 · HeritageApproved0.0 mi
- 35-38 Sloane Square, London, SW1W 8AQNMA/26/01848 · AmendmentApproved0.0 mi
- 35-38 Sloane Square, London, SW1W 8AQLB/26/01847 · HeritageApproved0.0 mi
- 35-38 Sloane Square, London, SW1W 8AQLB/26/01870 · HeritageApproved0.0 mi
For applicants and trades
Contractors near this project
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- Atlas South Technical Service LimitedVerifiedLondonProperty MaintenanceHandyman2.3 mi
- Nova Coat & PlasterVerifiedStreatham, LondonRenovations & RefurbishmentsPlastering3.9 mi
- Orient Construction Consultancy LimitedVerifiedLondon5.3 mi
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