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Pavement outside of 65 High Street Worcester WR1 2EH

26/00646/ADVAdvertisementRefused
Advertisement consent

Refused on 10 September 2026

Council decision: RefusalDelegated (officer decision)1 reason for refusal

Approximate location: the centre of the postcode, not the exact property.

Proposal

Advertisement consent for a multifunctional hub unit featuring an integral advertisement display and defibrillator available for public use

Received
17 July 2026
Decision level
Delegated (officer decision)
Ward
Cathedral Ward
  1. Received17 Jul
  2. Validated17 Jul
  3. Consult.12 Aug
  4. Target
  5. Decided10 Sep

Decided in 55 days (council typically 42)

About this application

This is an advertising consent application at Pavement outside of 65 High Street Worcester WR1 2EH. Worcester has handled 134 applications of this type. This one was decided in 55 days, 13 days longer than Worcester's typical decision time. The site is in the Historic City conservation area, with 20 listed buildings nearby. There are no previous applications recorded at this address. In the past year there have been 97 applications across Cathedral Ward. We hold 206 applications in total for the WR1 postcode area.

75% of advertising applications at Worcester City Council were approved. Across all application types, the council typically decides in about 6 weeks (median).

Based on decided applications received in the last 3 years.See what's approved near your address

Why it was refused

  1. The proposed advertisement is located within the Historic City Conservation Area and in close proximity to other designated and non-designated heritage assets. The proposed multifunctional hub by virtue of its size, position and design, would constitute an incongruous structure which would result in additional visual clutter in a busy shopping centre, adversely impacting on the amenity, visual appearance, and historic characteristics of the area. The proposal is contrary to Policies SWDPR 28 and SWDPR 33 of the South Worcestershire Development Plan Review (2026) and policies DP3, HE4, HE5, HE6 and HE9 of the NPPF (2026).

From the council's decision notice.

Application details

Postcode
WR1 2EH
Application type
Advertisement
Scale / size
Small
Parish
Worcester City

Planning application dates

Date validated
17 July 2026
Consultation expiry
12 August 2026
Consultation start
20 July 2026
Consultation end
12 August 2026

Applicant and agent

Agent address
991 Great West Road BRENTFORD MIDDLESEX TW8 9DN

Planning decision

Case officer
Rebecca Black

Publicity

Advertisement expiry
12 August 2026
Site notice start
21 July 2026

Additional information

Documents
11

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations at the address point. Ones next to the site may also apply.

  • Conservation area: Historic City
  • Listed building: Grade II: 64, High StreetOn or next to this site · +5 more
  • Flood zone 1: Low probability (rivers and sea)

Not published by this council, so not checked: Article 4 directions and tree preservation orders. Ask the council if these matter.

Also checked, none recorded (20)

flood storage areas, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Source: Worcester

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