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185 Victoria Street London SW1E 5NE

26/01604/ADVAdvert Application (ADV)Approved
Advertisement consent

Approved on 30 April 2026

Site boundary (council red line)

Proposal

Display of a double-sided advertisement panel consisting of 2 LCD screens both measuring 2.1m x 1.34m capable of static and dynamic content display with automatic rotation of images (Bus Shelter Pavement Outside 187 Victoria Street)

Received
11 March 2026
Ward
Pimlico North
Agent
JCDecaux UK Ltd
  1. Received11 Mar
  2. Validated11 Mar
  3. Consult.
  4. Target6 May
  5. Decided30 Apr

Decided in 50 days (council typically 49)

About this application

This is an advertising consent application at 185 Victoria Street London SW1E 5NE. Westminster has handled 1,279 applications of this type. This one was decided in 50 days. The site is in 4 listed buildings nearby. There has been 1 other application at this address. In the past year there have been 73 applications across Pimlico North. We hold 526 applications in total for the SW1E postcode area.

87% of advertising applications at City of Westminster were approved. Across all application types, the council typically decides in about 7 weeks (median).

Based on decided applications received in the last 3 years.See what's approved near your address

Application details

Postcode
SW1E 5NE
Application type
Advert Application (ADV)
Scale / size
Small

Planning application dates

Date validated
11 March 2026
Target decision date
6 May 2026

Applicant and agent

Agent
JCDecaux UK Ltd
Agent address
991 GREAT WEST ROAD BRENTFORD TW8 9DN MIDDLESEX

Planning decision

Statutory period
56 days

Additional information

Planning Portal ID
PP-14773847
Comments
0
Documents
9

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

  • Flood zone 3: High probability (rivers and sea)
  • Article 4 direction: Article 4 Basement Development Permitted Rights Removed+1 more
  • Brownfield land register: Terminus PlaceRegister site at or near this address
Also checked, none recorded (22)

flood storage areas, conservation areas, listed buildings, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves and heritage coasts.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Associated applications

  1. 2026
    13 Mar

    Installation of new shopfront and box awning within shopfront fascia.

    ApprovedApplicationFiled alongside26/01646/FULL
  2. 2026
    11 Mar

    Display of a double-sided advertisement panel consisting of 2 LCD screens both measuring 2.1m x 1.34m capable…

    This applicationApprovedAdvertisement consent26/01604/ADV

Source: Westminster

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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