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Basement To Ground Floor 189 Victoria Street London SW1E 5NE

17/04906/ADVAdvert Application (ADV)Approved
Advertisement consent

Approved on 19 July 2017

Council decision: Application PermittedDelegated (officer decision)

Approximate site (title boundary)
Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

Proposal

Display of fascia sign with internally illuminated letters measuring 0.78m x 6.28m, display of externally illuminated hanging sign measuring 0.6m x 0.7m, and installation of awning with logo measuring 0.7m x 6m.

Received
5 June 2017
Decision level
Delegated (officer decision)
Ward
Warwick
Agent
The Fruitful Design Consultancy Ltd
  1. Received5 Jun
  2. Validated5 Jun
  3. Consult.
  4. Target31 Jul
  5. Decided19 Jul

Decided in 44 days (council typically 49)

About this application

This is an advertising consent application at Basement To Ground Floor 189 Victoria Street London SW1E 5NE. Westminster has handled 1,279 applications of this type. This one was decided in 44 days, 5 days quicker than Westminster's typical decision time. The site is in 4 listed buildings nearby. There has been 1 other application at this address. We hold 526 applications in total for the SW1E postcode area.

87% of advertising applications at City of Westminster were approved. Across all application types, the council typically decides in about 7 weeks (median).

Based on decided applications received in the last 3 years.See what's approved near your address

Application details

Postcode
SW1E 5NE
Application type
Advert Application (ADV)
Scale / size
Small

Planning application dates

Date validated
5 June 2017
Target decision date
31 July 2017

Applicant and agent

Agent
The Fruitful Design Consultancy Ltd
Agent address
Unit 5, Chiltern House Waterside Chesham HP5 1PS United Kingdom

Planning decision

Statutory period
56 days

Additional information

Planning Portal ID
PP-06105612
Comments
0
Documents
16

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

Also checked, none recorded (21)

flood storage areas, conservation areas, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves and heritage coasts.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Associated applications

  1. 2017
    5 Jun

    Installation of a new shopfront.

    ApprovedApplication for full Planning PermissionFiled alongside17/04905/FULL
  2. 2017
    5 Jun

    Display of fascia sign with internally illuminated letters measuring 0.78m x 6.28m, display of externally…

    This applicationApprovedAdvertisement consent17/04906/ADV

Source: Westminster

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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