1, New Burlington Street, London, W1S 2JA

Proposal

The proposed development comprises the installation of two discreet external signage elements associated with the existing ground-floor art gallery use, with no change of use proposed. The works include one projecting hanging sign and one wall-mounted plaque, both displaying the gallery name “BERNHEIM.” The hanging sign is modest in scale and designed to project from the façade at a high level, providing clear identification while maintaining a restrained visual presence within the street scene. The wall-mounted plaque is fixed flush to the façade at entrance level, offering a complementary and legible form of identification for visitors. Both signs are of a high-quality, minimal design, proportionate to the host building, and sympathetic to the architectural character of the property and surrounding conservation context. The proposed signage is intended to improve wayfinding and visibility for the gallery without resulting in visual clutter or harm to the amenity of the area.