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173 Regent Street London W1B 4JG

25/00792/ADVAdvert Application (ADV)Awaiting decision
Advertisement consent
Approximate site (title boundary)
Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

Proposal

Display of a non-illuminated hanging sign measuring 0.50m x 0.50m; new extending awning with logo; and Vinyl Graphic to windows. (Linked with 25/00791/LBC) .

Received
5 February 2025
Decision due
2 April 2025
Ward
West End
  1. Received5 Feb
  2. Validated5 Feb
  3. Consult.
  4. Target2 Apr
  5. Decided

Have your say

Comment on the council's siteDocuments (7)

About this application

This is an advertising consent application at 173 Regent Street London W1B 4JG. Westminster has handled 1,279 applications of this type. It has been with the council since 5 February 2025 and is still awaiting a decision. The site is in the Regent Street conservation area, with 8 listed buildings nearby. There have been 3 other applications at this address. In the past year there have been 486 applications across West End. We hold 372 applications in total for the W1B postcode area.

87% of advertising applications at City of Westminster were approved. Across all application types, the council typically decides in about 7 weeks (median).

Based on decided applications received in the last 3 years.See what's approved near your address

Application details

Postcode
W1B 4JG
Application type
Advert Application (ADV)
Scale / size
Small

Planning application dates

Date validated
5 February 2025

Applicant and agent

Agent
ML Projects
Agent address
9, Koops Mill Mews London United Kingdom SE1 2SH United Kingdom

Planning decision

Statutory period
56 days

Additional information

Planning Portal ID
PP-13752854
Comments
0
Documents
7

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

  • Conservation area: Regent Street
  • Listed building: Grade II: Triumph HouseOn this site · +1 more
  • Article 4 direction: Article 4 Basement Development Permitted Rights Removed+1 more
  • Flood zone 1: Low probability (rivers and sea)
Also checked, none recorded (21)

flood storage areas, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Associated applications

  1. 2025
    5 Feb

    Installation of a new extending awning with logo; hanging signage; and Vinyl Graphic to windows. (Linked with…

    ApprovedListed building consentPart of25/00791/LBC
  2. 2025
    5 Feb

    Display of a non-illuminated hanging sign measuring 0.50m x 0.50m; new extending awning with logo; and Vinyl…

    This applicationPendingAdvertisement consent25/00792/ADV

Source: Westminster

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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For applicants and trades

Before the decision

You may need a heritage statement. Heritage & archaeology consultants near this site

A listed building is on or next to this site.

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