Skip to content

20 - 21 Leicester Square London WC2H 7JX

25/07440/ADVAdvert Application (ADV)Approved
Advertisement consent

Approved on 13 November 2025

Site boundary (council red line)

Proposal

Display of two internally illuminated fascia signs measuring 1m x 3m, 0.345m x 0.775m. [SPLIT DECISION] (Linked with 25/06929/FULL)

Received
15 October 2025
Ward
St James's
  1. Received15 Oct
  2. Validated15 Oct
  3. Consult.
  4. Target10 Dec
  5. Decided13 Nov

Decided in 29 days (council typically 49)

About this application

This is an advertising consent application at 20 - 21 Leicester Square London WC2H 7JX. Westminster has handled 1,279 applications of this type. This one was decided in 29 days, 3 weeks quicker than Westminster's typical decision time. The site is in the Leicester Square conservation area, with 5 listed buildings nearby. There have been 2 other applications at this address. In the past year there have been 478 applications across St James's. We hold 478 applications in total for the WC2H postcode area.

87% of advertising applications at City of Westminster were approved. Across all application types, the council typically decides in about 7 weeks (median).

Based on decided applications received in the last 3 years.See what's approved near your address

Application details

Postcode
WC2H 7JX
Application type
Advert Application (ADV)
Scale / size
Small

Planning application dates

Date validated
15 October 2025
Target decision date
10 December 2025

Applicant and agent

Agent address
C/o Firstplan Broadwall House 21 Broadwall London SE1 9PL United Kingdom

Planning decision

Statutory period
56 days

Additional information

Comments
0
Documents
12

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

  • Conservation area: Leicester Square
  • Article 4 direction: Article 4 Basement Development Permitted Rights Removed+1 more
  • Brownfield land register: 1-4 Bear Street And 47-48 Cranbourn Street London WC2H 7ARRegister site at or near this address
  • Flood zone 1: Low probability (rivers and sea)
Also checked, none recorded (21)

flood storage areas, listed buildings, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves and heritage coasts.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Source: Westminster

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

Track this application

Get email alerts when there is a planning decision or status change.

Get email alerts near WC2H

New planning applications delivered to your inbox daily.

Around this site

Discuss this application on r/PlanningPermissionUK

For applicants and trades

What's been approved on your street?

See what the council approved and refused near this address for the project you have in mind, and the rules that apply here.

Get The Signal Report