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17 - 19 Leicester Square London WC2H 7LE

23/03281/ADVAdvert Application (ADV)Refused
Advertisement consent

Refused on 5 June 2023

Council decision: Application RefusedDelegated (officer decision)

Approximate site (title boundary)
Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

Proposal

Display of an internally illuminated digital advertising screen measuring 20m x 10m.

Received
17 May 2023
Decision level
Delegated (officer decision)
Ward
St James's
  1. Received17 May
  2. Validated17 May
  3. Consult.
  4. Target12 Jul
  5. Decided5 Jun

Decided in 19 days (council typically 49)

About this application

This is an advertising consent application at 17 - 19 Leicester Square London WC2H 7LE. Westminster has handled 1,279 applications of this type. This one was decided in 19 days, 4 weeks quicker than Westminster's typical decision time. The site is in the Leicester Square conservation area, with 4 listed buildings nearby. There are no previous applications recorded at this address. In the past year there have been 478 applications across St James's. We hold 478 applications in total for the WC2H postcode area.

87% of advertising applications at City of Westminster were approved. Across all application types, the council typically decides in about 7 weeks (median).

Based on decided applications received in the last 3 years.See what's approved near your address

Application details

Postcode
WC2H 7LE
Application type
Advert Application (ADV)
Scale / size
Small

Planning application dates

Date validated
17 May 2023
Target decision date
12 July 2023

Applicant and agent

Agent
PRIVATE
Agent address
21 FIRST AVE ACTON LONDON W3 7JP

Planning decision

Statutory period
56 days

Appeal

Appeal status
Appeal decided
Appeal result
Appeal Dismissed

Additional information

Planning Portal ID
PP-12146482
Comments
0
Documents
20

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

  • Conservation area: Leicester Square
  • Article 4 direction: Article 4 Basement Development Permitted Rights Removed+1 more
  • Brownfield land register: 1-4 Bear Street And 47-48 Cranbourn Street London WC2H 7ARRegister site at or near this address
  • Flood zone 1: Low probability (rivers and sea)
Also checked, none recorded (21)

flood storage areas, listed buildings, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves and heritage coasts.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Source: Westminster

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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