Eros (Shaftesbury Memorial) Piccadilly Circus London W1J 0TR
Approved on 7 July 2025
Boundary © HM Land Registry, © Ordnance Survey · details
This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.
Proposal
Display of two Turtle Sculptures on Piccadilly Circus, one just west of the Eros Statue and the other east of the eastern subway entrance each measuring 1800mm (L) x 1400mm (W) x 1120mm (H) for period between 14th July and 12th September.
- Received
- 26 May 2025
- Council
- City of Westminster
- Ward
- St James's
- Agent
- PWLC Projects LLP
- ReceivedReceived26 May
- ValidatedValidated26 May
- Consult.Consultation
- TargetTarget Date21 Jul
- DecidedDecided7 Jul
Decided in 42 days (council typically 49)
About this application
This is an advertising consent application at Eros (Shaftesbury Memorial) Piccadilly Circus London W1J 0TR. Westminster has handled 1,279 applications of this type. This one was decided in 42 days, 7 days quicker than Westminster's typical decision time. The site is in the Regent Street conservation area, with 13 listed buildings nearby. There have been 2 other applications at this address. In the past year there have been 475 applications across St James's. We hold 940 applications in total for the W1J postcode area.
87% of advertising applications at City of Westminster were approved. Across all application types, the council typically decides in about 7 weeks (median).
Based on decided applications received in the last 3 years.Planning something similar? See what gets approved on your street
Application details
- Postcode
- W1J 0TR
- Application type
- Advert Application (ADV)
- Scale / size
- Small
Planning application dates
- Date validated
- 26 May 2025
- Target decision date
- 21 July 2025
Applicant and agent
- Agent
- PWLC Projects LLP
- Agent address
- Business Central 2 Union Square Central Park Darlington DL1 1GL United Kingdom
Planning decision
- Statutory period
- 56 days
Site constraints
Designations that overlap or adjoin the site outline.
- Conservation area: Regent StreetPart of the site · +1 more
- Listed building: Grade II: Piccadilly Circus Underground Station Booking Hall Concourse and Bronzework to Pavement S…On this site · +2 more
- Article 4 direction: Article 4 Basement Development Permitted Rights Removed+1 more
- Brownfield land register: 1-23 Shaftesbury Avenue London W1D 7EARegister site at or near this address
- Flood zone 1: Low probability (rivers and sea)
Also checked, none recorded (20)
flood storage areas, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves and heritage coasts.
A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.
Data © Crown copyright and others · sources and licences
Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.
© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.
© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.
© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.
Contains Ordnance Survey data © Crown copyright and database right 2026.
Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.
Planning history at this site
3 other applications at this property, newest first.
- 202617 Mar
Display of an externally illuminated wraparound advertisement (51m x 7m) supported by protective timber…
ApprovedAdvertisement consent26/01730/ADV - 202418 Nov
Strip out of all non-original partitions, fixtures and finishes. Waterproofing to perimeter walls and soffit…
PendingListed building consent24/08003/LBC - 202427 Mar
Display of eight digital display screens measuring 2.65m X 2.65m (on octagonal protective hoarding) for…
ApprovedAdvertisement consent24/02032/COADV
Source: Westminster
Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.
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Around this site
Nearby applications
- Eros (Shaftesbury Memorial) Piccadilly Circus London W1J 0TR24/02032/COADV · AdvertisingApproved0.0 mi
- Eros (Shaftesbury Memorial) Piccadilly Circus London W1J 0TR26/01730/ADV · AdvertisingApproved0.0 mi
- 2 Jermyn Street London SW1Y 4XA24/06246/ADV · AdvertisingApproved0.0 mi
- Picadilly Circus Public Convenience Piccadilly Circus London W1B 5RD24/08003/LBC · HeritageAwaiting decision0.0 mi
- Piccadilly Circus London W123/04190/FULL · FullApproved0.0 mi
For applicants and trades
Contractors near this project
- Avent Roofing ServicesVerifiedWestminsterRoofing0.3 mi
- Atlas South Technical Service LimitedVerifiedLondonProperty MaintenanceHandyman1.0 mi
- Orient Construction Consultancy LimitedVerifiedLondon3.7 mi
- Hillgrove Projects LtdVerifiedLondon4.9 mi
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