1 Paddington Square City Of Westminster London W2 1DL
Approved on 13 August 2025
Council decision: Application PermittedDelegated (officer decision)
Boundary © HM Land Registry, © Ordnance Survey · details
This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.
Proposal
Display of one internally illuminated fascia sign measuring 0.17m x 1.8m and one internally illuminated projecting sign measuring 0.5m x 0.5m to Unit 17, 1 Paddington Square.
- Received
- 23 May 2025
- Decision level
- Delegated (officer decision)
- Council
- City of Westminster
- Ward
- Hyde Park
- Agent
- A Sprinkle of Deco and Art Ltd
- ReceivedReceived23 May
- ValidatedValidated3 Aug
- Consult.Consultation
- TargetTarget Date28 Sep
- DecidedDecided13 Aug
Decided in 10 days (council typically 49)
About this application
This is an advertising consent application at 1 Paddington Square City Of Westminster London W2 1DL. Westminster has handled 1,279 applications of this type. This one was decided in 82 days, 5 weeks longer than Westminster's typical decision time. The site is in the South Bank conservation area, with 1 listed building nearby. There have been 2 other applications at this address. In the past year there have been 44 applications across Hyde Park. We hold 3,422 applications in total for the W2 postcode area.
87% of advertising applications at City of Westminster were approved. Across all application types, the council typically decides in about 7 weeks (median).
Based on decided applications received in the last 3 years.See what's approved near your address
Application details
- Postcode
- W2 1DL
- Application type
- Advert Application (ADV)
- Scale / size
- Small
Planning application dates
- Date validated
- 3 August 2025
- Target decision date
- 28 September 2025
Applicant and agent
- Agent
- A Sprinkle of Deco and Art Ltd
- Agent address
- 7 Godwin Close London N1 7HY United Kingdom
Planning decision
- Statutory period
- 56 days
Site constraints
Designations that overlap or adjoin the site outline.
- Conservation area: Bayswater
- Article 4 direction: Article 4 Basement Development Permitted Rights Removed+1 more
- Brownfield land register: Paddington Sorting and Delivery Office, 31 London Street, W2 1AARegister site at or near this address
- Flood zone 1: Low probability (rivers and sea)
Also checked, none recorded (20)
flood storage areas, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves and heritage coasts.
A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.
Data © Crown copyright and others · sources and licences
Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.
© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.
© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.
© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.
Contains Ordnance Survey data © Crown copyright and database right 2026.
Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.
Planning history at this site
13 other applications at this property, newest first.
- 202615 May
Registering address numbering and postcode for annexed building to 1 Paddington Square, London W2 1DL…
ApprovedAll OtherSNN26/00041 - 202615 Apr
Amalgamation of 3 units for pub/restaurant use (Sui Generis) at B1 Level, including installation of mezzanine…
ApprovedApplication26/02465/FULL - 20263 Mar
Priority works as per survey 36380 recommendations Tree numbers - T1 Dawn Redwood (Metasequoia…
PendingApplic. for works to trees in CA26/01314/TCA - 202529 Jul
Display of two internally illuminated fascia signs measuring 0.17m x 1.8m, 0.5m x 0.5m to Unit 17, 1…
PendingAdvertisement consent25/02637/ADV - 202517 Jun
Display of an internally illuminated projecting sign measuring 0.7m x 0.7m eastern lift entrance and an…
ApprovedAdvertisement consent25/03885/ADV - 20254 Apr
Use of an area of the public realm for the placing of tables and chairs in connection with the existing…
ApprovedFull planning permission25/01856/TCH - 20253 Apr
Registering to assign address numbering and postcode to additional completed commercial unit at 1 Paddington…
ApprovedAll OtherSNN25/00024 - 202528 Mar
Registering to assign address numbering and postcode to additional completed commercial unit at 1 Paddington…
ApprovedAll OtherSNN25/00020 - 202525 Feb
Installation of a canopy on the 17th floor in association with the rooftop restaurant.
ApprovedFull planning permission25/01247/FULL - 20256 Feb
Registering to assign address numbering and postcode to additional completed commercial unit at 1 Paddington…
ApprovedAll OtherSNN25/00005 - 20259 Jan
Details of a detailed Operational Management Plan pursuant to Condition 2 of planning permission dated 8th…
ApprovedDischarge of conditions25/00121/ADFULL - 202420 May
Use of the part ground and first floor as flexible food court (Sui Generis)/ Class E
PendingFull Planning Permission Application24/03305/FULL - 202416 May
Display of four internally illuminated sign measuring 0.98m X 2.66m, 3.5m X 1m, three internally illuminated…
ApprovedAdvertisement consent24/03245/ADV
Source: Westminster
Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.
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Around this site
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