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170, 173, Piccadilly, W1J 9EJ

25/03440/ADVConsent to display an advertisementApproved
Advertisement consent

Approved on 15 July 2025

Approximate site (title boundary)
Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

Proposal

Display of non illuminated fascia sign measuring 0.41m x 1.97m. Linked with 25/03435/LBC

Submitted
20 May 2025
  1. Received20 May
  2. Validated
  3. Consult.
  4. Target
  5. Decided15 Jul

Decided in 56 days (council typically 49)

About this application

This is a planning application for signage at 170, 173, Piccadilly, W1J 9EJ. Westminster has handled 571 applications of this type. This one was decided in 56 days, 7 days longer than Westminster's typical decision time. The site is in the St James's conservation area, with 15 listed buildings nearby. There have been 7 other applications at this address. In the past year there have been 276 applications across SJW_22. We hold 940 applications in total for the W1J postcode area.

82% of consent to display an advertisement applications at City of Westminster were approved. Across all application types, the council typically decides in about 7 weeks (median).

Based on decided applications received in the last 3 years.Planning something similar? See what gets approved on your street

Application details

Postcode
W1J 9EJ
Application type
Consent to display an advertisement

Appeal history

6004201
Dismissed
Type: Commercial Appeals Service (Adverts)Procedure: Written RepresentationsDecision: 11 June 2026Dev Type: Householder developmentsReason: refused

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

  • Conservation area: St James's
  • Listed building: Grade II: Dudley HouseOn this site · +1 more
  • Article 4 direction: Article 4 Basement Development Permitted Rights Removed+1 more
  • Flood zone 1: Low probability (rivers and sea)
Also checked, none recorded (21)

flood storage areas, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Associated applications

  1. 2025
    20 May

    Replacement signage to front entrance; and other associated works. Linked with 25/03440/ADV

    ApprovedListed building consentPart of25/03435/LBC
  2. 2025
    20 May

    Display of non illuminated fascia sign measuring 0.41m x 1.97m. Linked with 25/03435/LBC

    This applicationApprovedAdvertisement consent25/03440/ADV

Planning history at this site

7 other applications at this property, newest first.

  1. 2026
    11 May

    Installation of eyebolts into the facade of the building to safely suspend the Christmas lights.

    ApprovedListed building consent26/03066/LBC
  2. 2025
    3 Mar

    Details of secure cycle storage; pursuant to condition 8 of planning permission dated 29 August 2023 (RN…

    ApprovedDischarge of conditions25/01392/ADFULL
  3. 2025
    28 Feb

    Details of Repairs to Dudley House principal staircase (Method statement supported by condition survey and…

    ApprovedListed building consent25/01348/ADLBC
  4. 2025
    25 Feb

    Installation of a new floor finish to the Back of House stairwell

    ApprovedListed building consent25/01017/LBC
  5. 2025
    27 Jan

    Detailed drawings of the repairs to historic plasterwork, terrazzo entrance and joinery (method statement…

    ApprovedDischarge of conditions25/00540/ADLBC
  6. 2025
    9 Jan

    Details of internal platform lift showing impact on existing fabric (1:10) pursuant to Condition 3 (Part 2)…

    ApprovedListed building consent24/08426/ADLBC

Source: Westminster

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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