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38 Buckingham Palace Road London SW1W 0RE

23/08385/ADVAdvert Application (ADV)Permitted
Advertisement consent

Proposal

Display of a halo illuminated fascia sign measuring 4.8m x 0.5m and an externally illuminated projecting sign measuring 0.81m x 0.57m.

Received
4 December 2023
Decided
22 January 2024 · Application Permitted
Decision level
Delegated (officer decision)
Ward
St James's
Approximate site (title boundary)
Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

  1. Received4 Dec
  2. Validated22 Dec
  3. Consult.
  4. Target16 Feb
  5. Decided22 Jan

Decided in 31 days (council typically 49)

7 weeks typical decision time in Westminster87% of advertising applications approved

This is an advertising consent application at 38 Buckingham Palace Road London SW1W 0RE. Westminster has handled 1,283 applications of this type and approves 83% of them, typically deciding them in 36 days. This one was decided in 49 days, 13 days longer than Westminster's median. The site is in the Grosvenor Gardens conservation area, with 11 listed buildings nearby. There have been 2 other applications at this address. In the past year there have been 558 applications across St James's. We hold 1,432 applications in total for the SW1W postcode area.

Application Details

Reference
23/08385/ADV
Address
38 Buckingham Palace Road London SW1W 0RE
Postcode
SW1W 0RE
Local Authority
Westminster
Application Type
Advert Application (ADV)
Scale / Size
Small
Decision Status
Permitted
Current Status
Decided
Ward
St James's

Applicant & Agent

Agent
Planning Potential Ltd.
Agent Address
Magdalen House 148 Tooley Street London SE1 2TU United Kingdom

Planning Application Dates

Date Received
4 December 2023
Target Decision Date
16 February 2024
Date Decided
22 January 2024
Date Validated
22 December 2023
Date Submitted
4 December 2023
Decision Issued
23 January 2024

Planning Decision

Decision
Application Permitted
Decided By
Delegated Decision
Statutory Period
56 days

Publicity

Appeal

Additional Information

Planning Portal ID
PP-12651341
Comments
0
Documents
14
Coordinates
51.497220, -0.144767
Enriching application data
2/3
Council recordsAppealsFlood risk

Source: Westminster

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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Associated applications

  1. 2023
    4 Dec

    Alterations to shopfront including insertion of an additional entrance door to replace existing window and…

    ApprovedFull Planning Permission ApplicationFiled alongside23/08384/FULL
  2. 2023
    4 Dec

    Display of a halo illuminated fascia sign measuring 4.8m x 0.5m and an externally illuminated projecting sign…

    This applicationApprovedAdvertisement consent23/08385/ADV

Planning constraints

Designations that overlap or adjoin the site outline.

  • Flood zone 3: High probability (rivers and sea)Part of the site
  • Conservation area: Grosvenor Gardens
  • Listed building: Grade II: 26-30, Buckingham Palace Road Sw1On this site
  • Article 4 direction: Article 4 Basement Development Permitted Rights Removed
  • Brownfield land register: 32 Buckingham Palace Road London SW1W 0RERegister site at or near this address · +1 more
Also checked, none recorded (20)

flood storage areas, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves and heritage coasts.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-10-09. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

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