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49 - 50 Dover Street London W1S 4NY

23/06726/ADVAdvert Application (ADV)Refused
Advertisement consent

Refused on 16 November 2023

Council decision: Application RefusedDelegated (officer decision)

Approximate location: the centre of the postcode, not the exact property.

Proposal

Display of two awnings measuring 110cm x 672cm and 110cm x 376.5cm; and four internally illuminated signs on awning measuring 26.8cm x 38 [Split with 23/06371/ADV]

Received
14 September 2023
Decision level
Delegated (officer decision)
Ward
West End
Agent
DP9 Ltd
  1. Received14 Sep
  2. Validated25 Sep
  3. Consult.
  4. Target20 Nov
  5. Decided16 Nov

Decided in 52 days (council typically 49)

About this application

This is an advertising consent application at 49 - 50 Dover Street London W1S 4NY. Westminster has handled 1,279 applications of this type. This one was decided in 63 days, 2 weeks longer than Westminster's typical decision time. The site is in the Mayfair conservation area, with 19 listed buildings nearby. There have been 2 other applications at this address. In the past year there have been 484 applications across West End. We hold 791 applications in total for the W1S postcode area.

87% of advertising applications at City of Westminster were approved. Across all application types, the council typically decides in about 7 weeks (median).

Based on decided applications received in the last 3 years.See what's approved near your address

Application details

Postcode
W1S 4NY
Application type
Advert Application (ADV)
Scale / size
Small

Planning application dates

Date validated
25 September 2023
Target decision date
20 November 2023

Applicant and agent

Agent
DP9 Ltd
Agent address
100 Pall Mall Westminster SW1Y 5NQ United Kingdom

Planning decision

Statutory period
56 days

Additional information

Planning Portal ID
PP-12431681
Comments
0
Documents
13

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations at the address point. Ones next to the site may also apply.

  • Conservation area: Mayfair
  • Article 4 direction: Article 4 Basement Development Permitted Rights Removed+1 more
  • Brownfield land register: 70-73 Piccadilly London W1J 8HPRegister site at or near this address
  • Flood zone 1: Low probability (rivers and sea)
Also checked, none recorded (21)

flood storage areas, listed buildings, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves and heritage coasts.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Associated applications

  1. 2023
    14 Sep

    Use of the public highway for the placing of 6 tables, 12 chairs, 4 free-standing plant pots and a waiters…

    ApprovedApplic. for tables and chairsFiled alongside23/06370/TCH
  2. 2023
    14 Sep

    Display of two awnings measuring 110cm x 672cm and 110cm x 376.5cm; and four internally illuminated signs on…

    This applicationRefusedAdvertisement consent23/06726/ADV

Source: Westminster

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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