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Unit 1 65-72 Strand London WC2N 5LR

23/05743/ADVAdvert Application (ADV)Refused
Advertisement consent

Refused on 8 September 2023

Council decision: Application RefusedDelegated (officer decision)

Approximate site (title boundary)
Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

Proposal

Display of three internally illuminated fascia signs, measuring 0.55 m x 2.5 m, 0.55m x 2.5m and 0.55m x 2.2m to The Strand and Adam Street elevations and one externally illuminated projecting sign measuring 0.5m x 0.6m to The Strand.

Received
17 August 2023
Decision level
Delegated (officer decision)
Ward
St James's
  1. Received17 Aug
  2. Validated31 Aug
  3. Consult.
  4. Target26 Oct
  5. Decided8 Sep

Decided in 8 days (council typically 49)

About this application

This is an advertising consent application at Unit 1 65-72 Strand London WC2N 5LR. Westminster has handled 1,279 applications of this type. This one was decided in 22 days, 4 weeks quicker than Westminster's typical decision time. The site is in the Trafalgar Square conservation area, with 14 listed buildings nearby. There are no previous applications recorded at this address. In the past year there have been 478 applications across St James's. We hold 300 applications in total for the WC2N postcode area.

87% of advertising applications at City of Westminster were approved. Across all application types, the council typically decides in about 7 weeks (median).

Based on decided applications received in the last 3 years.Planning something similar? See what gets approved on your street

Application details

Postcode
WC2N 5LR
Application type
Advert Application (ADV)
Scale / size
Small

Planning application dates

Date validated
31 August 2023
Target decision date
26 October 2023

Applicant and agent

Agent
Cobalt
Agent address
7 The Old Woodyard Silverstone Towcester NN12 8DH United Kingdom

Planning decision

Statutory period
56 days

Additional information

Planning Portal ID
PP-12390175
Comments
0
Documents
11

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

  • Conservation area: AdelphiPart of the site · +1 more
  • Listed building: Grade II*: 18, Adam Street Wc2On or next to this site · +4 more
  • Article 4 direction: Article 4 Basement Development Permitted Rights Removed+1 more
  • Brownfield land register: Walter House, 418-422 Strand, London, WC2R 0PTRegister site at or near this address
  • Flood zone 1: Low probability (rivers and sea)
Also checked, none recorded (20)

flood storage areas, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves and heritage coasts.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Source: Westminster

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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