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77 Piccadilly London W1J 8HU

17/07866/ADVAdvert Application (ADV)Approved
Advertisement consent

Approved on 11 September 2017

Council decision: Application PermittedDelegated (officer decision)

Approximate site (title boundary)
Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

Proposal

Display of three non-illuminated vinyl signs on windows measuring 4.12m x 2.29m; 3.79m x 2.28m and 3.79m x 2.28m for a temporary period between 1 September 2017 and 1 June 2018.

Received
1 September 2017
Decision level
Delegated (officer decision)
Ward
West End
Agent
Sign Specialists Ltd
  1. Received1 Sep
  2. Validated5 Sep
  3. Consult.
  4. Target31 Oct
  5. Decided11 Sep

Decided in 6 days (council typically 49)

About this application

This is an advertising consent application at 77 Piccadilly London W1J 8HU. Westminster has handled 1,279 applications of this type. This one was decided in 10 days, 6 weeks quicker than Westminster's typical decision time. The site is in the Mayfair conservation area, with 9 listed buildings nearby. There are no previous applications recorded at this address. In the past year there have been 484 applications across West End. We hold 940 applications in total for the W1J postcode area.

87% of advertising applications at City of Westminster were approved. Across all application types, the council typically decides in about 7 weeks (median).

Based on decided applications received in the last 3 years.Planning something similar? See what gets approved on your street

Application details

Postcode
W1J 8HU
Application type
Advert Application (ADV)
Scale / size
Small

Planning application dates

Date validated
5 September 2017
Target decision date
31 October 2017
Permission expires
1 June 2018

Applicant and agent

Agent
Sign Specialists Ltd
Agent address
19 Oxleasow Road East Moons Moat Redditch B98 0RE

Planning decision

Statutory period
56 days

Additional information

Planning Portal ID
PP-06352612
Comments
0
Documents
9

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

  • Conservation area: Mayfair
  • Listed building: Grade II: Devonshire HouseOn this site
  • Article 4 direction: Article 4 Basement Development Permitted Rights Removed+1 more
  • Flood zone 1: Low probability (rivers and sea)
Also checked, none recorded (21)

flood storage areas, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Planning history at this site

9 other applications at this property, newest first.

  1. 2025
    21 Jul

    Detailed drawings of the new doors pursuant to Condition 2 of listed building consent dated 13th February…

    ApprovedListed building consent25/05178/ADLBC
  2. 2025
    21 Jul

    Detailed drawings of the new doors pursuant to condition 6 of planning permission dated 13th February 2025…

    ApprovedAll Other25/05061/ADFULL
  3. 2022
    13 Apr

    Installation of new plant at main roof level.

    ApprovedListed building consent22/02521/LBC
  4. 2022
    13 Apr

    Installation of new plant at main roof level.

    ApprovedApplication for full Planning Permission22/02520/FULL
  5. 2017
    27 Oct

    Installation of low level LED lighting within the existing terrace decking at tenth floor level behind the…

    ApprovedListed building consent17/09548/LBC
  6. 2017
    20 Sep

    Installation of one air conditioning unit at roof level.

    ApprovedListed building consent17/08451/LBC

Source: Westminster

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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