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100 Piccadilly London W1J 7NH

14/04416/AD7Advert Application-Regulat. 7 Area (AD7)Approved
Advertisement consent

Approved on 29 May 2014

Council decision: Application PermittedDelegated (officer decision)

Approximate site (title boundary)
Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

Proposal

Display for a temporary period of six months of a non-illuminated 'to let' board attached to the railings in front of the building and measuring 0.6m x 0.45m.

Received
9 May 2014
Decision level
Delegated (officer decision)
Ward
West End
  1. Received9 May
  2. Validated9 May
  3. Consult.
  4. Target4 Jul
  5. Decided29 May

Decided in 20 days (council typically 49)

About this application

This is an advertising consent application at 100 Piccadilly London W1J 7NH. Westminster has handled 1,279 applications of this type. This one was decided in 20 days, 4 weeks quicker than Westminster's typical decision time. The site is in the Mayfair conservation area, with 15 listed buildings nearby. There have been 14 other applications at this address. In the past year there have been 484 applications across West End. We hold 935 applications in total for the W1J postcode area.

87% of advertising applications at City of Westminster were approved. Across all application types, the council typically decides in about 7 weeks (median).

Based on decided applications received in the last 3 years.See what's approved near your address

Application details

Postcode
W1J 7NH
Application type
Advert Application-Regulat. 7 Area (AD7)
Scale / size
Small

Planning application dates

Date validated
9 May 2014
Target decision date
4 July 2014
Committee meeting
29 May 2014
Permission expires
29 November 2014

Applicant and agent

Agent
Daylight Signs
Agent address
1 The Old Rectory Fleggburgh Road Rollesby Norfolk NR29 5AJ

Planning decision

Statutory period
56 days

Additional information

Planning Portal ID
PP-03382881
Comments
0
Documents
3

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

  • Conservation area: Mayfair
  • Listed building: Grade II: 96 and 97, Piccadilly W1On this site · +3 more
  • Article 4 direction: Article 4 Basement Development Permitted Rights Removed+1 more
  • Brownfield land register: 100 Piccadilly London W1J 7NHRegister site at or near this address · +1 more
  • Flood zone 1: Low probability (rivers and sea)
Also checked, none recorded (20)

flood storage areas, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves and heritage coasts.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Planning history at this site

16 other applications at this property, newest first.

  1. 2026
    2 Sep

    Facade cleaning and repairs.

    ApprovedListed building consent26/05985/LBC
  2. 2026
    19 Jan

    Facade cleaning and repairs.

    RefusedListed building consent26/00291/LBC
  3. 2026
    15 Jan

    Detailed drawings of new external doors, new windows, and new railings and gates pursuant to condition 5…

    ApprovedDischarge of conditions26/00213/ADFULL
  4. 2025
    2 Oct

    Internal alterations to enable a reconfiguration of the proposed commercial floor space; removal of residents…

    ApprovedListed building consent25/06948/LBC
  5. 2025
    30 Sep

    Installation of festive lighting, bunting and fixings to the building for 100 Piccadilly development.

    ApprovedListed building consent25/07024/LBC
  6. 2025
    5 Sep

    Variation of condition 52 of planning permission dated 8th November 2023 (RN 22/06965/FULL

    ApprovedVariation of conditions (s73)25/06322/FULL

Source: Westminster

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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