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Adjacent To Clapham Common Underground Station The Pavement London

26/00869/ADVAdvertisement ConsentRefused

Refused on 13 May 2026

1 reason for refusal

Approximate site (title boundary)
Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

Proposal

Display of non-illuminated fixed panel sign.

Received
18 March 2026
Public comments
3
Ward
Clapham Town
Agent
Susan Jones Consultancy
  1. Received18 Mar
  2. Validated18 Mar
  3. Consult.18 Apr
  4. Target13 May
  5. Decided13 May

Decided in 56 days (council typically 56)

About this application

This is an advertising consent application at Adjacent To Clapham Common Underground Station The Pavement London. Lambeth has handled 80 applications of this type. This one was decided in 56 days. The site is in the Clapham conservation area, with 9 listed buildings nearby. There are no previous applications recorded at this address. In the past year there have been 209 applications across Clapham Town.

63% of advertising applications at London Borough of Lambeth were approved. Across all application types, the council typically decides in about 8 weeks (median).

Based on decided applications received in the last 3 years.See what's approved near your address

Why it was refused

  1. The proposed advertising sign, by reason of its design, scale and prominent location, is visually intrusive and would have a detrimental impact on the character and appearance of the immediate public realm and would fail to preserve or enhance the character and appearance of the conservation area and would result in the loss of visual amenity for the area, contrary to the aims and objectives of policies Q2, Q5, Q6, Q17, Q20, Q22 and PN5 of the Lambeth Local Plan (2021). In addition, the proposed advert would cause a low level of less than substantial harm to the character and appearance of the Clapham Conservation Area and the setting of the neighbouring listed buildings and as such, the scheme would be contrary to the aims and objectives of policies Q20 and Q22 of the Lambeth Local Plan (2021), Lambeth Advertising and Signage Guidance (January 2016) and the Planning Practice Guidance (Advertisements) (2019).

From the council's decision notice.

Application details

Application type
Advertisement Consent
Scale / size
Small

Planning application dates

Date validated
18 March 2026
Consultation expiry
25 April 2026
Consultation end
18 April 2026
Target decision date
13 May 2026

Applicant and agent

Agent
Susan Jones Consultancy
Agent address
Arbourfield West View Road Norley WA6 8NR

Planning decision

Statutory period
56 days

Publicity

Advertisement expiry
25 April 2026
Site notice end
25 April 2026

Additional information

Documents
14
Constraints
9

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

Also checked, none recorded (21)

flood storage areas, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Source: Lambeth

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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