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Telephone Kiosk Outside Sainsburys 33 Clapham High Street London

25/03882/ADVAdvertisement ConsentRefused

Refused on 27 February 2026

Council decision: Refuse PermissionDelegated (officer decision)3 reasons for refusal

Proposal

Installation of Street hub unit with two digital 75-inch LCD display screens, one on each side of the proposed Street Hub unit.

Received
15 December 2025
Decision level
Delegated (officer decision)
Public comments
3
Ward
Clapham East
  1. Received15 Dec
  2. Validated15 Dec
  3. Consult.25 Feb
  4. Target9 Feb
  5. Decided27 Feb

Decided in 74 days (council typically 56)

About this application

This is an advertising consent application at Telephone Kiosk Outside Sainsburys 33 Clapham High Street London. Lambeth has handled 80 applications of this type. This one was decided in 74 days, 3 weeks longer than Lambeth's typical decision time. The site is in the Clapham High Street conservation area, with 2 listed buildings nearby. There has been 1 other application at this address. In the past year there have been 93 applications across Clapham East.

63% of advertising applications at London Borough of Lambeth were approved. Across all application types, the council typically decides in about 8 weeks (median).

Based on decided applications received in the last 3 years.Planning something similar? See what gets approved on your street

Why it was refused

  1. The proposed digital displays, by reason of their siting, scale, digital design and brightness would introduce a visually prominent and incongruous form of advertising to a sensitive historic area. The proposed displays would cause less than substantial harm to the character and appearance of the Clapham High Street Conservation Area, less than substantial harm to the setting of the locally listed buildings nos. 35, 47 and 21-31 Clapham High Street and less that substantial harm to the setting of the Grade-II listed terrace nos. 24 to 32 Clapham High Street. The harm identified has not been outweighed by public benefits. The proposal is therefore contrary to Policies T2, SI 6 and D8 of the London Plan (2021), Policies Q2, Q5, Q6, Q17, Q20, Q22, Q23 and T9 of the Lambeth Local Plan 2020-2035 (2021), the NPPF (2024) and the aims of the Lambeth Advertising and Signage Guidance (January 2016).
  2. The proposed digital displays, by reason of their brightness, sequential changes and siting would obstruct pedestrian sightlines and introduce a distraction for drivers thereby leading to an increase in road danger. The proposal would harm highway and public safety and would therefore fail to comply with Policies Q2, Q5, Q6 and Q17 of the Lambeth Local Plan 2020-2035 (2021) and Policy T4 of the London Plan (2021).
  3. The proposed digital displays, by reason of their siting and design would fail to reduce opportunities for crime and anti-social behaviour to the detriment of community safety and security, contrary to Policy Q3 of the Lambeth Local Plan (2021).

From the council's decision notice.

Application details

Application type
Advertisement Consent
Scale / size
Small

Planning application dates

Date validated
15 December 2025
Consultation expiry
25 February 2026
Consultation end
25 February 2026
Neighbour consultation end
11 January 2026
Target decision date
9 February 2026

Applicant and agent

Agent
Mitie
Agent address
TSOC, Pacific House Atlas Park, Simonsway Wythenshawe Manchester M22 5PR United Kingdom

Planning decision

Statutory period
56 days

Publicity

Advertisement expiry
23 January 2026
Site notice end
23 January 2026

Appeal history

6006737
Dismissed
Type: Commercial Appeals Service (Adverts)Procedure: Written RepresentationsDecision: 29 July 2026Dev Type: Householder developmentsReason: refused

Additional information

Documents
15
Constraints
5

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations at the address point. Ones next to the site may also apply.

  • Conservation area: Clapham High Street
  • Article 4 direction: Modified Direction 3 - Town Centres
  • Flood zone 1: Low probability (rivers and sea)
Also checked, none recorded (22)

flood storage areas, listed buildings, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Associated applications

  1. 2025
    15 Dec

    Installation of Street hub unit with two digital 75-inch LCD display screens, one on each side of the…

    RefusedFull Planning PermissionFiled alongside25/03881/FUL
  2. 2025
    15 Dec

    Installation of Street hub unit with two digital 75-inch LCD display screens, one on each side of the…

    This applicationRefusedAdvertisement consent25/03882/ADV

Source: Lambeth

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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