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Pavement O/s 44 Clapham High Street London SW4 7UR

25/03874/ADVAdvertisement ConsentRefused

Refused on 9 February 2026

Council decision: Refuse PermissionDelegated (officer decision)3 reasons for refusal

Proposal

Installation of a new Street Hub unit, including the display of two internally illuminated digital LCD screens (associated planning application: 25/03873/FUL)

Received
15 December 2025
Decision level
Delegated (officer decision)
Public comments
2
Ward
Clapham Town
  1. Received15 Dec
  2. Validated15 Dec
  3. Consult.16 Jan
  4. Target9 Feb
  5. Decided9 Feb

Decided in 56 days (council typically 56)

About this application

This is an advertising consent application at Pavement O/s 44 Clapham High Street London SW4 7UR. Lambeth has handled 80 applications of this type. This one was decided in 56 days. The site is in the Clapham High Street conservation area, with 2 listed buildings nearby. There has been 1 other application at this address. In the past year there have been 209 applications across Clapham Town. We hold 2,301 applications in total for the SW4 postcode area.

63% of advertising applications at London Borough of Lambeth were approved. Across all application types, the council typically decides in about 8 weeks (median).

Based on decided applications received in the last 3 years.Planning something similar? See what gets approved on your street

Why it was refused

  1. The integrated digital advertising screen and BT street hub, would introduce an incongruous form of development, one which is not characteristic of the historic high street. It would be in a highly visible, and sensitive location, dominating the locality and detracting from the historic townscape whilst also adding unacceptable street/visual clutter. Combined, the BT Street Hub with integrated digital advertising screen and emergency functionality, would be a visually intrusive form of development, one which would result in a low level of less than substantial harm to the character and appearance of the Clapham High Street Conservation Area and would be a visually distracting form of development within the setting of the statutory locally listed building and the locally listed halls. As a result, the scheme is considered to be contrary with the aims and objectives of T9, Q2, Q5, Q6, Q17, Q20, Q22 and Q23 of the Lambeth Local Plan (2021).
  2. The integrated digital advertising screens and BT street hub, would introduce additional paraphernalia and street clutter, which would pose a threat to the functioning of the pavement and the safety of pedestrians using this part of Clapham High Street. Furthermore, by virtue of the hub's design, any members of the public using the facilities will occupy the pavement area, further reducing the amount of pavement space available, resulting in additional, unacceptable obstruction to safe and comfortable pedestrian movement. As a result, the scheme is considered to be contrary with the aims and objectives of Policies Q17, T1, T2, T3, T4 and T9 of the Lambeth Local Plan (2021) and T4 of the London Plan (2021).
  3. The integrated digital advertising screens and BT street hub, by reason of its inappropriate siting and design, would fail to reduce opportunities for crime and anti-social behaviour to the detriment of community safety and security, and those using the Page 11 of 11 hub and its functions. As a result, the scheme is considered contrary to the aims and objectives of policy Q3 of the Lambeth Local Plan (2021).

From the council's decision notice.

Application details

Postcode
SW4 7UR
Application type
Advertisement Consent
Scale / size
Small

Planning application dates

Date validated
15 December 2025
Consultation expiry
23 January 2026
Consultation end
16 January 2026
Neighbour consultation end
16 January 2026
Target decision date
9 February 2026

Applicant and agent

Agent
Mitie
Agent address
TSOC, Pacific House Atlas Park Simonsway Wythenshawe M22 5PR

Planning decision

Statutory period
56 days

Publicity

Advertisement expiry
23 January 2026
Site notice end
23 January 2026

Appeal history

6005770
Dismissed
Type: Commercial Appeals Service (Adverts)Procedure: Written RepresentationsDecision: 23 July 2026Dev Type: Householder developmentsReason: refused

Additional information

Documents
13
Constraints
7

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations at the address point. Ones next to the site may also apply.

  • Conservation area: Clapham High Street
  • Article 4 direction: Modified Direction 3 - Town Centres
  • Flood zone 1: Low probability (rivers and sea)
Also checked, none recorded (22)

flood storage areas, listed buildings, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Associated applications

  1. 2025
    15 Dec

    Removal of the existing telephone kiosk and installation of a new Street Hub unit, including the display of…

    RefusedAdvertisement consentPart of25/03873/FUL
  2. 2025
    15 Dec

    Installation of a new Street Hub unit, including the display of two internally illuminated digital LCD…

    This applicationRefusedAdvertisement consent25/03874/ADV

Source: Lambeth

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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