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Bus Shelter Pavement Outside 31 Clapham Common South Side London SW4 9BW

25/03435/ADVAdvertisement ConsentRefused

Refused on 12 January 2026

Council decision: Refuse PermissionDelegated (officer decision)1 reason for refusal

Proposal

Display of an internally illuminated, double-sided sequential LCD digital panel supporting static and dynamic content with automatic image rotation.

Received
3 November 2025
Decision level
Delegated (officer decision)
Public comments
3
Ward
Clapham East
Agent
JCDecaux UK Ltd
  1. Received3 Nov
  2. Validated3 Nov
  3. Consult.3 Dec
  4. Target29 Dec
  5. Decided12 Jan

Decided in 70 days (council typically 56)

About this application

This is an advertising consent application at Bus Shelter Pavement Outside 31 Clapham Common South Side London SW4 9BW. Lambeth has handled 80 applications of this type. This one was decided in 70 days, 2 weeks longer than Lambeth's typical decision time. The site is in the Clapham conservation area, with 10 listed buildings nearby. There are no previous applications recorded at this address. In the past year there have been 93 applications across Clapham East. We hold 2,297 applications in total for the SW4 postcode area.

63% of advertising applications at London Borough of Lambeth were approved. Across all application types, the council typically decides in about 8 weeks (median).

Based on decided applications received in the last 3 years.See what's approved near your address

Why it was refused

  1. The proposed digital internally illuminated, double sided, sequential advertisement within the existing bus shelter, by reason of its design, illumination, digital appearance and location, are visually intrusive and would have a detrimental impact on the character and appearance of the immediate public realm and would fail to preserve or enhance the character and appearance of the Clapham conservation area and would result in the loss of visual amenity for the area, contrary to the aims and objectives of policies Q2, Q5, Q6, Q17, and Q20 of the Lambeth Local Plan (2021). In addition, the proposed advert would cause a low level of less than substantial harm to the character and appearance of the Clapham Conservation Area and as such, the scheme would also be contrary to the aims and objectives of policy Q22 of the Lambeth Local Plan (2021) and the Planning Practice Guidance (Advertisements) (2019).

From the council's decision notice.

Application details

Postcode
SW4 9BW
Application type
Advertisement Consent
Scale / size
Small

Planning application dates

Date validated
3 November 2025
Consultation expiry
5 December 2025
Consultation end
3 December 2025
Neighbour consultation end
3 December 2025
Target decision date
29 December 2025

Applicant and agent

Agent
JCDecaux UK Ltd
Agent address
991 GREAT WEST ROAD BRENTFORD TW8 9DN MIDDLESEX

Planning decision

Statutory period
56 days

Publicity

Advertisement expiry
5 December 2025
Site notice end
5 December 2025

Appeal history

6004177
Allowed
Type: Commercial Appeals Service (Adverts)Procedure: Written RepresentationsDecision: 1 May 2026Dev Type: Householder developmentsReason: refused

Additional information

Documents
9
Constraints
4

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations at the address point. Ones next to the site may also apply.

  • Conservation area: Clapham
  • Flood zone 1: Low probability (rivers and sea)
Also checked, none recorded (23)

flood storage areas, listed buildings, Article 4 directions, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Source: Lambeth

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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