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45 Electric Avenue London SW9 8JP

25/03070/ADVAdvertisement ConsentRefused

Refused on 25 November 2025

Council decision: Refuse PermissionDelegated (officer decision)1 condition2 reasons for refusal

Approximate site (title boundary)
Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

Proposal

Display of 1 externally illuminated shroud advertisement for a temporary period between 02.02.2026 and 29.06.2026.

Received
30 September 2025
Decision level
Delegated (officer decision)
Public comments
5
Ward
Brixton Windrush
Agent
Armstrong Planning
  1. Received30 Sep
  2. Validated30 Sep
  3. Consult.5 Nov
  4. Target25 Nov
  5. Decided25 Nov

Decided in 56 days (council typically 56)

About this application

This is an advertising consent application at 45 Electric Avenue London SW9 8JP. Lambeth has handled 80 applications of this type. This one was decided in 56 days. The site is in the Brixton conservation area, with 2 listed buildings nearby. There are no previous applications recorded at this address. In the past year there have been 72 applications across Brixton Windrush. We hold 1,813 applications in total for the SW9 postcode area.

63% of advertising applications at London Borough of Lambeth were approved. Across all application types, the council typically decides in about 8 weeks (median).

Based on decided applications received in the last 3 years.See what's approved near your address

Why it was refused

  1. The proposed hoarding advert by reason of its design, detailing and scale would result in an overly dominant and incongruous advertisement above ground level that will obscure the architectural detailing of the host building. The proposal would fail to protect the visual amenity of the host building and the Brixton Conservation Area. Furthermore, the advert will be a highly prominent addition that fails to preserve or enhance the character and appearance of the host building and the locality where large adverts are uncharacteristic features. The proposal would be contrary to Policies Q2, Q17, Q22 and Q23 of the Local Plan (2021), Policy HC1 of the London Plan (2021) and the Advertisement and Signage Guidance 2016.
  2. The proposed illuminated shroud would negatively impact the residential properties on the upper floors of the site by virtue of the illumination and proximity of the shroud, contrary to Policy Q2 of the Local Plan (2021).

From the council's decision notice.

Application details

Postcode
SW9 8JP
Application type
Advertisement Consent
Scale / size
Small

Planning application dates

Date validated
30 September 2025
Consultation expiry
14 November 2025
Consultation end
5 November 2025
Neighbour consultation end
5 November 2025
Target decision date
25 November 2025

Applicant and agent

Agent
Armstrong Planning
Agent address
Fenland House 15B Hostmoor Avenue March Cambridgeshire PE15 0AX

Planning decision

Statutory period
56 days

Publicity

Advertisement expiry
14 November 2025
Site notice end
14 November 2025

Appeal

Appeal reference
25/00135/ADVREF
Appeal status
Appeal lodged

Additional information

Documents
20
Constraints
7

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

  • Conservation area: Brixton
  • Article 4 direction: Modified Direction 3 - Town Centres
  • Flood zone 1: Low probability (rivers and sea)
Also checked, none recorded (22)

flood storage areas, listed buildings, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Source: Lambeth

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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