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20 Pope's Road London Lambeth SW9 8JH

25/02986/ADVAdvertisement ConsentRefused

Refused on 9 February 2026

Council decision: Refuse PermissionDelegated (officer decision)2 reasons for refusal

Proposal

Display of 1x externally illuminated fascia sign, 1x internally illuminated projecting sign, 1x non illuminated fascia sign, 1x externally illuminated hoarding and 1x internally illuminated double sided totem.

Received
23 September 2025
Decision level
Delegated (officer decision)
Public comments
3
Ward
Brixton Windrush
  1. Received23 Sep
  2. Validated1 Dec
  3. Consult.5 Feb
  4. Target26 Jan
  5. Decided9 Feb

Decided in 70 days (council typically 56)

About this application

This is an advertising consent application at 20 Pope's Road London Lambeth SW9 8JH. Lambeth has handled 80 applications of this type. This one was decided in 139 days, 12 weeks longer than Lambeth's typical decision time. The site is in 2 listed buildings nearby. There are no previous applications recorded at this address. In the past year there have been 72 applications across Brixton Windrush. We hold 1,813 applications in total for the SW9 postcode area.

63% of advertising applications at London Borough of Lambeth were approved. Across all application types, the council typically decides in about 8 weeks (median).

Based on decided applications received in the last 3 years.See what's approved near your address

Why it was refused

  1. By reason of the bulk, quantity, siting, dimensions, design and luminance levels of the proposed signage, the proposal would fail to respond positively to the context of the application site and would harm the setting of the Brixton Conservation Area. The proposal would thereby fail to comply with Policies Q5, Q6, Q17 and Q22 of the Lambeth Local Plan (2021), the NPPF (2024), the Lambeth Advertising and Signage Guidance (2016) and Paragraph 3 (2) (a) of the Advertisement Regulations.
  2. By reason of the luminance levels of the proposed signage, the proposal would fail to accord with the maximum luminance levels allowed by the Professional Lighting Guide and would therefore impact the safe operation of the highway and risk public safety. The proposal would fail to comply with Policy Q17 of the Lambeth Local Plan (2021), Policy T4 of the London Plan (2021), the Lambeth Advertising and Signage Guidance (2016) and Paragraph 3 (2) (b) of the Advertisement Regulations.

From the council's decision notice.

Application details

Postcode
SW9 8JH
Application type
Advertisement Consent
Scale / size
Small

Planning application dates

Date validated
1 December 2025
Consultation expiry
9 February 2026
Consultation end
5 February 2026
Neighbour consultation end
9 February 2026
Target decision date
26 January 2026

Applicant and agent

Agent
Keystone Law
Agent address
48 Chancery Lane London WC2A 1JF

Planning decision

Statutory period
56 days

Publicity

Site notice end
8 January 2026

Additional information

Documents
16
Constraints
7

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations at the address point. Ones next to the site may also apply.

  • Article 4 direction: Modified Direction 3 - Town Centres
  • Flood zone 1: Low probability (rivers and sea)
Also checked, none recorded (23)

flood storage areas, conservation areas, listed buildings, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Source: Lambeth

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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