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Land Adjacent to 53-55 HIGH STREET RUISLIP HA4 7BD

79854/ADV/2026/5AdvertisingRefused
Advertisement consent

Refused on 16 March 2026

1 reason for refusal

Approximate location: the centre of the postcode, not the exact property.

Proposal

Installation of 1no. BT Street Hub Unit and associated advertisement panels on either side of the unit

Received
5 January 2026
Ward
RUISLIP 2022
  1. Received5 Jan
  2. Validated5 Jan
  3. Consult.17 Feb
  4. Target16 Mar
  5. Decided16 Mar

Decided in 70 days (council typically 56)

About this application

This is an advertising consent application at Land Adjacent to 53-55 HIGH STREET RUISLIP HA4 7BD. Hillingdon has handled 135 applications of this type. This one was decided in 70 days, 2 weeks longer than Hillingdon's typical decision time. The site is in the Ruislip Village conservation area, with 1 listed building nearby. There has been 1 other application at this address. In the past year there have been 140 applications across RUISLIP 2022. We hold 773 applications in total for the HA4 postcode area.

90% of advertising applications at London Borough of Hillingdon were approved. Across all application types, the council typically decides in about 8 weeks (median).

Based on decided applications received in the last 3 years.Planning something similar? See what gets approved on your street

Why it was refused

  1. The proposed advertisement, by reason of its scale, luminance, design and prominent siting, including the incorporation of a large digital LCD display, would appear visually intrusive and result in an obtrusive and cluttered public realm detrimental to the character and appearance of the street scene. The proposal would fail to preserve or enhance the Ruislip Village Conservation Area, resulting in harm to the significance of this designated heritage asset. The proposal is therefore contrary to Policies HE1 and BE1 of the Hillingdon Local Plan: Part One - Strategic Policies (2012), Policies DMHB 1, DMHB 4, DMHB 11, DMHB 12, DMHB 13A and DMHB 21 of the Hillingdon Local Plan: Part Two - Development Management Policies (2020), and Policies D3 and HC1 of the London Plan (2021), and the National Planning Policy Framework (2024). Address: 3 North, Civic Centre, High Street, Uxbridge UB8 1UW TOWN AND COUNTRY PLANNINGACT 1990 (AS AMENDED) TOWN AND COUNTRY PLANNING(CONTROL OF ADVERTISEMENTS) REGULATIONS 2007 REFUSAL OF CONSENT TO DISPLAY AN ADVERTISEMENT Cover Letter - received 03/01/2026 HIL10/LIB/XX/XX/DR/LD/1000/D5- Location plan - received 03/01/2026 HIL10/LIB/XX/XX/DR/LD/2100/D5- Block plan - received 03/01/2026 HIL10/LIB/XX/XX/DR/LD/2300/D5 - Proposed Elevations - received 03/01/2026

From the council's decision notice.

Application details

Postcode
HA4 7BD
Application type
Advertising
Scale / size
Medium

Planning application dates

Date validated
5 January 2026
Neighbour consultation start
27 January 2026
Last date for comments
17 February 2026
Target decision date
16 March 2026

Applicant and agent

Agent address
Mr Brett Lord Lawley House Butt Road Colchester CO3 3DG

Planning decision

Statutory period
70 days

Appeal history

6008588
Dismissed
Type: Commercial Appeals Service (Adverts)Procedure: Written RepresentationsDecision: 16 July 2026Dev Type: Householder developmentsReason: refused

Additional information

Documents
12

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations at the address point. Ones next to the site may also apply.

  • Conservation area: Ruislip Village
  • Article 4 direction: Changes of use from commercial, business and service uses to dwellinghouses+1 more
  • Brownfield land register: Jebsen House, 53-61 High Street, Ruislip, HA4 7BDRegister site at or near this address
  • Flood zone 1: Low probability (rivers and sea)

Possibly incomplete for this council: tree preservation orders.

Also checked, none recorded (20)

flood storage areas, listed buildings, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves and heritage coasts.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Associated applications

  1. 2026
    5 Jan

    Installation of 1no. BT Street Hub Unit and associated advertisement panels on either side of the unit

    This applicationRefusedAdvertisement consent79854/ADV/2026/5
  2. 2026
    5 Jan

    Installation of 1No. BT Street Hub Unit and associated advertisement panels on either side of the unit

    RefusedFullFiled alongside79854/APP/2026/10

Source: Hillingdon

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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