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White Horse, 1-3 Parsons Green, London, SW6 4UL

2025/02348/ADVAdvertisementApproved
Advertisement consent

Approved on 16 January 2026

Council decision: APPLICATION APPROVED

Approximate site (title boundary)
Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

Proposal

Display of two externally illuminated fascia signs to the Parsons Green frontage; display of an externally illuminated fascia sign and a non-illuminated amenity panel sign to the Ackmar Road frontage; display of an externally illuminated freestanding double-sided pictorial sign to the existing gibbet and post on the forecourt, removal of existing fascia and trough lighting to corner splay.

Received
29 August 2025
Ward
Parsons Green And Sandford
  1. Received29 Aug
  2. Validated2 Sep
  3. Consult.27 Oct
  4. Target
  5. Decided16 Jan

Decided in 136 days (council typically 70)

About this application

This is an advertising consent application at White Horse, 1-3 Parsons Green, London, SW6 4UL. Hammersmith and Fulham has handled 94 applications of this type. This one was decided in 140 days, 10 weeks longer than Hammersmith and Fulham's typical decision time. The site is in a conservation area, with 3 listed buildings nearby. There are no previous applications recorded at this address. In the past year there have been 174 applications across Parsons Green And Sandford. We hold 2,310 applications in total for the SW6 postcode area.

89% of advertising applications at London Borough of Hammersmith and Fulham were approved. Across all application types, the council typically decides in about 10 weeks (median).

Based on decided applications received in the last 3 years.Planning something similar? See what gets approved on your street

Application details

Postcode
SW6 4UL
Application type
Advertisement
Scale / size
Medium

Planning application dates

Date validated
2 September 2025
Consultation expiry
27 October 2025
Consultation start
2 September 2025
Consultation end
27 October 2025
Neighbour consultation start
2 September 2025
Application expires
16 January 2029

Planning decision

Statutory period
1232 days

Publicity

Site notice start
2 September 2025

Additional information

Documents
5

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

  • Flood zone 3: High probability (rivers and sea)
  • Conservation area: Parson's Green

Not published by this council, so not checked: Article 4 directions and tree preservation orders. Ask the council if these matter.

Also checked, none recorded (21)

flood storage areas, listed buildings, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Source: Hammersmith and Fulham

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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