Skip to content

Bircherley Green Shopping Centre, Hertford, SG141BN

3/07/0148/ADAdvertisement ConsentPending Decision

Proposal

Revised signage scheme for Bircherley Green Shopping Centre featuring Birch leaves in letter 'B' and the removal of the existing signs. Amendment to scheme proposed under application 3/06/1627/AD.

Received
24 January 2007
Decided
8 March 2007 · Grant Plan Permission w Conds
Decision level
Delegated (officer decision)
Ward
Hertford - Castle
Approximate site (title boundary)
Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

  1. Received24 Jan
  2. Validated24 Jan
  3. Consult.
  4. Target
  5. Decided8 Mar

Decided in 43 days (council typically 63)

9 weeks typical decision time in East Hertfordshire89% of advertising applications approved

This is an advertising consent application at Bircherley Green Shopping Centre, Hertford, SG141BN. East Hertfordshire has handled 417 applications of this type and approves 80% of them, typically deciding them in 56 days. This one was decided in 43 days, 13 days quicker than East Hertfordshire's median. The site is in the Hertford conservation area, with 15 listed buildings nearby. There are no previous applications recorded at this address. We hold 2,834 applications in total for the SG14 postcode area.

Application Details

Reference
3/07/0148/AD
Address
Bircherley Green Shopping Centre, Hertford, SG141BN
Postcode
SG14 1BN
Local Authority
East Hertfordshire
Application Type
Advertisement Consent
Scale / Size
Small
Decision Status
Conditions
Current Status
Decided
Ward
Hertford - Castle
Parish
Hertford Town Council

Applicant & Agent

Agent
Savills
Architect ProfileSAVILLS PLC
Agent Address
20, Grosvenor Hill, London, W1K 3HQ

Planning Application Dates

Date Received
24 January 2007
Consultation Expiry
2 March 2007
Date Decided
8 March 2007
Date Validated
24 January 2007
Date Submitted
24 January 2007
Committee Meeting
9 February 2019
Decision Issued
15 March 2007

Planning Decision

Decision
Grant Plan Permission w Conds
Decided By
Delegated Decision

Publicity

Advertisement Expiry
2 March 2007

Appeal

Additional Information

Comments
0
Documents
1
Constraints
9
Coordinates
51.797610, -0.077237
Enriching application data
2/3
Council recordsAppealsFlood risk

Source: East Hertfordshire

Track this application

Get email alerts when there is a planning decision or status change.

Get email alerts near SG14

New planning applications delivered to your inbox weekly.

Associated applications

  1. 2007
    24 Jan

    Revised signage scheme for Bircherley Green Shopping Centre featuring Birch leaves in letter 'B' and the…

    This applicationApprovedAdvertisement consent3/07/0148/AD
  2. 2006
    17 Aug

    New signage scheme for Birchley Green Shopping Centre and the removal of the existing Biggles themed signs

    RefusedAdvertisement consentPart of3/06/1627/AD

Planning constraints

Designations that overlap or adjoin the site outline.

  • Flood zone 3: High probability (rivers and sea)Part of the site
  • Conservation area: Hertford
  • Listed building: Grade II: Gateway to Lombard HouseOn or next to this site · +3 more
  • Brownfield land register: 8 – 12 Bull Plain, Hertford, SG14 1DTRegister site at or near this address

Not published by this council, so not checked: Article 4 directions. Ask the council if these matter.

Possibly incomplete for this council: tree preservation orders.

Also checked, none recorded (19)

flood storage areas, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves and heritage coasts.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-10-09. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

What's been approved on your street?

See what the council approved and refused near this address for the project you have in mind, and the rules that apply here.

Get The Signal Report