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Birchley Green Shopping Centre, Hertford, Herts

3/06/1627/ADAdvertisement ConsentRefused

Proposal

New signage scheme for Birchley Green Shopping Centre and the removal of the existing Biggles themed signs

Received
17 August 2006
Decided
11 October 2006 · Refuse
Decision level
Delegated (officer decision)
Ward
Hertford - Castle
Approximate site (title boundary)
Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

  1. Received17 Aug
  2. Validated17 Aug
  3. Consult.
  4. Target
  5. Decided11 Oct

Decided in 55 days (council typically 63)

9 weeks typical decision time in East Hertfordshire89% of advertising applications approved

This is an advertising consent application at Birchley Green Shopping Centre, Hertford, Herts. East Hertfordshire has handled 417 applications of this type and approves 80% of them, typically deciding them in 56 days. This one was decided in 55 days. The site is in the Hertford conservation area, with 15 listed buildings nearby. There are no previous applications recorded at this address.

Application Details

Reference
3/06/1627/AD
Address
Birchley Green Shopping Centre, Hertford, Herts
Local Authority
East Hertfordshire
Application Type
Advertisement Consent
Scale / Size
Small
Decision Status
Rejected
Current Status
Decided
Ward
Hertford - Castle
Parish
Hertford Town Council

Applicant & Agent

Agent Address
Savills Commercial Ltd, 20, Grosvenor Hill, London, W1K 3HQ

Planning Application Dates

Date Received
17 August 2006
Consultation Expiry
29 September 2006
Date Decided
11 October 2006
Date Validated
17 August 2006
Date Submitted
17 August 2006
Committee Meeting
5 March 2019

Planning Decision

Decision
Refuse
Decided By
Delegated Decision

Publicity

Advertisement Expiry
29 September 2006

Appeal

Additional Information

Comments
0
Documents
0
Constraints
10
Coordinates
51.797610, -0.077237
Enriching application data
2/3
Council recordsAppealsFlood risk

Source: East Hertfordshire

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Associated applications

  1. 2007
    24 Jan

    Revised signage scheme for Bircherley Green Shopping Centre featuring Birch leaves in letter 'B' and the…

    ApprovedAdvertisement consentRelated3/07/0148/AD
  2. 2006
    17 Aug

    New signage scheme for Birchley Green Shopping Centre and the removal of the existing Biggles themed signs

    This applicationRefusedAdvertisement consent3/06/1627/AD

Planning constraints

Designations that overlap or adjoin the site outline.

  • Flood zone 3: High probability (rivers and sea)Part of the site
  • Conservation area: Hertford
  • Listed building: Grade II: Gateway to Lombard HouseOn or next to this site · +3 more
  • Brownfield land register: 8 – 12 Bull Plain, Hertford, SG14 1DTRegister site at or near this address

Not published by this council, so not checked: Article 4 directions. Ask the council if these matter.

Possibly incomplete for this council: tree preservation orders.

Also checked, none recorded (19)

flood storage areas, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves and heritage coasts.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-10-09. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

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