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Pavement O/s Leon House 233 High Street Croydon CR0 1FW

25/03835/ADVConsent to display advertisementsRefused
Advertisement consent

Refused on 24 March 2026

2 reasons for refusal

Site boundary (council red line)

Proposal

1no. digital 86" LCD display screen on the side of the communication hub unit.

Received
28 November 2025
Public comments
3
Ward
Fairfield
  1. Received28 Nov
  2. Validated1 Dec
  3. Consult.
  4. Target26 Jan
  5. Decided24 Mar

Decided in 113 days (council typically 56)

About this application

This is an advertising consent application at Pavement O/s Leon House 233 High Street Croydon CR0 1FW. Croydon has handled 126 applications of this type. This one was decided in 116 days, 9 weeks longer than Croydon's typical decision time. There has been 1 other application at this address. In the past year there have been 101 applications across Fairfield. We hold 5,292 applications in total for the CR0 postcode area.

88% of advertising applications at London Borough of Croydon were approved. Across all application types, the council typically decides in about 8 weeks (median).

Based on decided applications received in the last 3 years.See what's approved near your address

Why it was refused

  1. The proposed development, by reason of its siting, scale and position on the approach to a signalised pedestrian crossing, would be located within inter- visibility sightlines between pedestrians and approaching vehicles and within driver sightlines of the crossing. This would result in reduced visibility and increased risk to pedestrian and highway safety, contrary to Policy T4 of the London Plan (2021) and Policy DM29 of the Croydon Local Plan (2018).
  2. The development due to its size, design and illumination would dominate the immediate public realm and would be out of keeping with the character of the streetscene. The proposal would have a negative impact on the setting of the locally listed building at Leon House and the development therefore conflicts with Croydon Local Plan (2018) Policies SP4 and DM18, London Plan (2021) Policy D8 and the Croydon Public Realm Design Guide (2019).

From the council's decision notice.

Application details

Postcode
CR0 1FW
Application type
Consent to display advertisements
Scale / size
Small

Planning application dates

Date validated
1 December 2025
Consultation start
8 December 2025
Target decision date
26 January 2026

Applicant and agent

Agent
JCDecaux
Agent address
991 GREAT WEST ROAD BRENTFORD TW8 9DN United Kingdom

Planning decision

Statutory period
56 days

Additional information

Planning Portal ID
PP-14525947
Documents
13
Constraints
13

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

  • Brownfield land register: Crown And Pepper, 242, High StreetRegister site at or near this address
  • Flood zone 1: Low probability (rivers and sea)

Not published by this council, so not checked: Article 4 directions and tree preservation orders. Ask the council if these matter.

Also checked, none recorded (21)

flood storage areas, conservation areas, listed buildings, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves and heritage coasts.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Associated applications

  1. 2025
    1 Dec

    The installation of a multifunctional communication Hub including defibrillator and advertisement display.

    RefusedApplicationFiled alongside25/03834/FUL
  2. 2025
    28 Nov

    1no. digital 86" LCD display screen on the side of the communication hub unit.

    This applicationRefusedAdvertisement consent25/03835/ADV

Planning history at this site

1 other application at this property, newest first.

  1. 2024
    8 Jan

    Non-material amendment to application reference 18/06140/FUL

    ApprovedNon-material amendment23/04737/NMA

Source: Croydon

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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