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100 Old Broad Street London EC2N 1BG

17/00329/ADVTAdvertisement ConsentPermitted

Proposal

Installation and display of: (i) three sets of halo illuminated letters and logo measuring 0.3m high by 2.48m wide at heights above ground of 2.79m, 2.79m and 2.91m; (ii) two internally illuminated projecting signs measuring 0.65m by 0.65m at heights above ground of 2.68m and 2.86m; and (iii) one non-illuminated panel measuring 0.4m high by 0.3m wide at a height above ground of 1.29m.

Received
12 April 2017
Decided
5 July 2017 · Approved
Decision level
Delegated (officer decision)
Ward
Broad Street
Approximate site (title boundary)
Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

  1. Received12 Apr
  2. Validated2 May
  3. Consult.
  4. Target27 Jun
  5. Decided5 Jul

Decided in 64 days (council typically 77)

11 weeks typical decision time in City of London93% of advertising applications approved

This is an advertising consent application at 100 Old Broad Street London EC2N 1BG. City of London has handled 531 applications of this type and approves 94% of them, typically deciding them in 66 days. This one was decided in 84 days, 3 weeks longer than City of London's median. The site is in 7 listed buildings nearby. There are no previous applications recorded at this address. In the past year there have been 47 applications across Broad Street. We hold 169 applications in total for the EC2N postcode area.

Application Details

Reference
17/00329/ADVT
Address
100 Old Broad Street London EC2N 1BG
Postcode
EC2N 1BG
Local Authority
City of London
Application Type
Advertisement Consent
Scale / Size
Small
Decision Status
Permitted
Current Status
Decided
Ward
Broad Street
Parish
London Wall, 75

Applicant & Agent

Agent
A & Q Partnership
Agent Address
Attn: Mr Andrew Lawson The Lux Building 2-4 Hoxton Square London N1 6NU

Planning Application Dates

Date Received
12 April 2017
Target Decision Date
27 June 2017
Date Decided
5 July 2017
Date Validated
2 May 2017
Date Submitted
12 April 2017
Committee Meeting
5 July 2017
Permission Expires
5 July 2022

Planning Decision

Decision
Approved
Decided By
Delegated Decision
Statutory Period
56 days

Publicity

Appeal

Additional Information

Planning Portal ID
PP-05949111
Comments
0
Documents
11
Coordinates
51.516270, -0.084655
Enriching application data
2/3
Council recordsAppealsFlood risk

Source: City of London

Contains public sector information from the Planning London Datahub, licensed under the Open Government Licence v3.0.

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Planning constraints

Designations that overlap or adjoin the site outline.

  • Flood zone 1: Low probability (rivers and sea)

Not published by this council, so not checked: Article 4 directions and tree preservation orders. Ask the council if these matter.

Also checked, none recorded (22)

flood storage areas, conservation areas, listed buildings, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-10-09. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

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