Land Outside 149 Newmarket Road Cambridge Cambridgeshire

1. 1.The proposed digital screen and associated kiosk would occupy a clearly visible position within the public realm, and by virtue of its size, bulk and massing would be a stark introduction to the streetscape. The development is considered to detract from the character of the immediate context through the introduction of a monolithic built form within the streetscape, which is already subject to street clutter. Subsequently, the proposals would have an adverse impact on the character of the area. The development would therefore be considered contrary to the provisions of Policy 55 of the Cambridge Local Plan (2018).
2. 2.Given the proximity of several other pieces of street furniture, including a bus stop with illuminated advertisements, the proposed street hub is considered to allow for the increase in street clutter. The proposed street hub would be sited directly within a footway. The proposed siting appears uncoordinated and is considered to impede pedestrian use of the pavement along Newmarket Road, as its bulky nature and poor siting would narrow the useable area of the footway and create a less comfortable pedestrian environment. The proposals have the potential to disrupt the useability of the key pedestrian route along Newmarket Road, especially for physically and visually impaired persons. The application therefore fails to consider the needs of all users of the highway and is considered unnecessary street clutter. The development is therefore considered contrary to the provisions of Policies 55 and 65 of the Cambridge Local Plan (2018).

From the council's decision notice.

Application type

Advert Consent

Scale / size

Small

District

Cambridge City Council

Date validated

10 July 2026

Last date for comments

6 August 2026

Target decision date

23 September 2026

Statutory period

56 days

Documents

19