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Pavement O/s 160 Newmarket Road Cambridge Cambridgeshire CB5 8AX

26/01382/ADVAdvert ConsentRefused
Advertisement consent

Refused on 4 June 2026

Council decision: Refused PermissionDelegated (officer decision)2 reasons for refusal

Approximate site (title boundary)
Boundary © HM Land Registry, © Ordnance Survey · details

This information is subject to Crown copyright and database rights 2026 and is reproduced with the permission of HM Land Registry. The polygons (including the associated geometry, namely x, y co-ordinates) are subject to Crown copyright and database rights 2026 Ordnance Survey AC0000851063. Conditions of use.

Proposal

Installation of 2no. digital 75" LCD display screens, one on each side of the Street Hub unit

Received
9 April 2026
Decision level
Delegated (officer decision)
Ward
Abbey
  1. Received9 Apr
  2. Validated9 Apr
  3. Consult.8 May
  4. Target4 Jun
  5. Decided4 Jun

Decided in 56 days (council typically 49)

About this application

This is an advertising consent application at Pavement O/s 160 Newmarket Road Cambridge Cambridgeshire CB5 8AX. Cambridge has handled 112 applications of this type. This one was decided in 56 days, 7 days longer than Cambridge's typical decision time. The site is in 1 listed building nearby. There are no previous applications recorded at this address. In the past year there have been 131 applications across Abbey. We hold 537 applications in total for the CB5 postcode area.

80% of advertising applications at Cambridge City Council were approved. Across all application types, the council typically decides in about 7 weeks (median).

Based on decided applications received in the last 3 years.Planning something similar? See what gets approved on your street

Why it was refused

  1. The proposal would adversely impact the character and appearance of the surroundings through the provision of an intrusive, modern element with excessive height and bulk and an incompatible and visually dominating appearance. The proposal is not well considered, nor sensitively designed to sit within the relatively open streetscape in this area of Newmarket Road. The development would result in harm to the character and appearance of the area, contrary to policies 55, 64 and 65 of the Cambridge Local Plan (2018) and paragraph 141 of the NPPF.
  2. The development would result in the introduction of unnecessary street clutter to the pavement adjacent to Newmarket Road creating a less comfortable pedestrian environment and reducing the effectiveness of the footway for use by pedestrians contrary to policies 55 and 65 of the Cambridge Local Plan (2018) and paragraph 141 of the NPPF.

From the council's decision notice.

Application details

Postcode
CB5 8AX
Application type
Advert Consent
Scale / size
Small
District
Cambridge City Council

Planning application dates

Date validated
9 April 2026
Last date for comments
8 May 2026
Target decision date
4 June 2026

Applicant and agent

Agent
Mitie
Agent address
Tsoc Pacific House Atlas Business Park Simonsway Wythenshawe Manchester M225PR

Planning decision

Statutory period
56 days

Appeal history

6012225
Allowed
Type: Commercial Appeals Service (Adverts)Procedure: Written RepresentationsDecision: 29 September 2026Dev Type: Householder developmentsReason: refused

Additional information

Documents
22

Site constraints

Checking the site
2/3
Council recordsAppealsFlood risk

Designations that overlap or adjoin the site outline.

  • Flood zone 1: Low probability (rivers and sea)
Also checked, none recorded (24)

flood storage areas, conservation areas, listed buildings, Article 4 directions, tree preservation orders, green belt, scheduled monuments, World Heritage Sites, World Heritage Site buffer zones, registered parks and gardens, registered battlefields, Heritage at Risk entries, nutrient neutrality catchments, national parks, National Landscapes, SSSIs, Special Areas of Conservation, Special Protection Areas, Ramsar sites, ancient woodland, national nature reserves, local nature reserves, heritage coasts and brownfield registers.

A guide only, from official open data; it is not a planning search. Flood zones cover rivers and sea, not surface water.

Data © Crown copyright and others · sources and licences

Contains public sector information from planning.data.gov.uk (MHCLG and local planning authorities), licensed under the Open Government Licence v3.0. © Crown copyright and database right 2026.

© Historic England 2026. Contains Ordnance Survey data © Crown copyright and database right 2026. The Historic England GIS Data contained in this material was obtained on 2026-11-03. The most publicly available up to date Historic England GIS Data can be obtained from HistoricEngland.org.uk.

© Natural England copyright. Contains Ordnance Survey data © Crown copyright and database right 2026.

© Environment Agency copyright and/or database right 2026. All rights reserved. Flood Map for Planning, Open Government Licence v3.0.

Contains Ordnance Survey data © Crown copyright and database right 2026.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2026.

Source: Cambridge

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